Facilitator: Aicha Bascaro, Founder & CEO, American Franchise Academy
Multi-unit and international expansion offer significant opportunities for growth but require careful planning and management. This session covers the essentials of scaling franchise operations both domestically and globally, including the unique challenges and considerations involved. Attendees will learn strategies for managing multiple units, entering new markets, and ensuring consistent brand standards across diverse locations.
Learning Objectives:
- Develop a Multi-Unit Franchise Growth Strategy: Learn the steps to create a successful multi-unit growth plan, including managing operational complexities and supporting franchisees.
- Explore the Fundamentals of International Expansion: Gain insights into the legal, cultural, and operational factors that impact international growth and how to navigate them.
- Maintain Brand Consistency Across Locations: Identify strategies for upholding brand standards and customer experience across multiple units and countries, ensuring a cohesive brand presence.
Individual Session Pricing (Available at any time):
- IFA Members: $99 per session
- Non-Members: $299 per session
Fusion Bundle pricing is only available until June 17, 2025! Includes ALL three Summer sessions at a discounted rate compared to individual pricing.
- IFA Members: $249
- Non-Members: $449