Facilitator: Greg Nathan, Founder, Franchise Relationships Institute

A strong franchise network begins with selecting the right franchisees. This session focuses on creating an effective recruitment strategy that attracts high-quality candidates who align with the brand’s mission and values. Attendees will learn the essential steps for identifying ideal franchisee profiles, implementing an efficient selection process, and ensuring franchisees are set up for success from the beginning.

Learning Objectives:

• Define the Ideal Franchisee Profile: Identify the skills, values, and characteristics that make for successful franchisees and align with the brand’s goals.
• Develop a Streamlined Recruitment Process: Create a recruitment strategy that includes marketing, outreach, and interviewing techniques to attract and evaluate top candidates.
• Ensure Long-Term Fit and Readiness: Learn methods to assess franchisee readiness and alignment with the brand to enhance retention and reduce turnover.

Individual Session Pricing (Available at any time):

• IFA Members: $99 per session
• Non-Members: $299 per session

Fusion Bundle pricing is only available until June 17, 2025! Includes ALL three Summer sessions at a discounted rate compared to individual pricing.

• IFA Members: $249
• Non-Members: $449