franchise operations conference

Franchise Operations Conference

Franchise success is driven by a strong model, unit-level economics and successful units. Successful units are built on sound operations and training.
CFE Credits Available
Yes
September 25 - 26, 2019
|

600 Carondelet St
New Orleans, LA 70130
United States

operational excellence for sustained growth

Trainers and Field Staff, Operations Managers, VPs of Operations are encouraged to attend; everyone on your operations team has something to learn from these sessions! NOTE: Suppliers may only attend this conference if sponsoring.

Agenda

Sessions include panel discussions, networking, roundtables and team exercises with tangible solutions that you can take back to your system.
WEDNESDAY, SEPTEMBER 25

1:30 pm – 5:30 pm          
Registration Desk Open


2:15 pm – 3:10 pm          
Welcome and Opening General Session 

Using Key Performance Indicators to Help Your Franchisees Thrive

Key Performance Indicators (KPI’s) can be the catalyst to leading your franchisees to success and ensure that you are always aligned with them in the areas that are most important to every business owner – running a profitable business that meets their personal and professional objectives. In this session, we explore measuring the right things, creating an open and trusting environment for sharing and reviewing the data and aligning the data with individual business plans created by your franchisees and supported by your team. When done well and correctly, these practices lead to vibrant and sustained growth for your system and overwhelmingly happy franchisees.

 

3:10 pm – 4:30 pm          
Case Study Exercise 

Franchisee business challenges are shared. Roundtables identify the issues, what needs to be done to help the franchisee right the ship and then a majority of the discussion is around HOW to get it all done. 

Tables come back to share proposed solutions as a large group, then representatives from the brands discuss what they actually did, the outcome and learnings.

 

4:30 pm – 4:45 pm          
Networking Break

 

4:45 pm – 5:45 pm          
Problem-Solving Roundtables – Round # 1

This group activity adds value to every attendee by connecting them with seasoned franchising and operations experts (“mentors”) in a problem-solving setting. Come prepared with a specific problem in your field that you would like to find an innovative solution for.

Each table has a general issue topic, e.g. Franchisee Engagement, Training, Field Support etc. and one mentor with experience in said topic. Each problem, specific to the table topic is discussed and table mates share ideas and experiences as possible solutions.

Attendees have the opportunity to sit at another table in the second session of roundtables.

 

6:15 pm – 7:15 pm          
Happy Hour

THURSDAY, SEPTEMBER 26

8:00 am                           
Registration Desk Open with Continental Breakfast
      

8:30 am – 9:15 am           
General Session 

The Power of Information in Franchisee Engagement: Using Data to Drive Revenue and Growth in your Franchise System

While most franchisors see promise in making data-driven decisions, few are able to develop their data programs to their full potential. Making evidence-based decisions and being transparent to franchisees is key to driving revenue in a fast-paced and ever-changing world.

In this in-depth session you, learn what data to collect, why, and how to get your franchisees to take action. Learn what a field visit looks like when information is in-hand, how to develop an open communication channel with franchisees, and most importantly, engaging in an open and honest relationship with your franchisees to help achieve the growth in their business and your franchise system. This is a great session for field teams and their management.

 

9:30 am - 10:30 am          
Concurrent Breakout Sessions    

1. Developing Emotional Intelligence - Communicating Effectively with your Franchisees 

It’s not always about the spreadsheet and data. Emotional intelligence (EI) and Emotional Intelligence Quotient (EQ) are terms that deal with individuals’ capability to recognize their own emotions and those of others. In the franchise sector it helps field staff, trainers and others in operations discern between different feelings and label them appropriately, then use that emotional information to connect, guide thinking and behavior and manage and/or adjust emotions to achieve one’s goals. In this session we look at:

  • Identifying the EQ traits in staff and franchisees.
  • How it can be used for better relationship management within the franchise system.
  • How it can be applied to the customer experience.
  • How EQ can boost results.

2. Unit-Level Economics Deep Dive

Okay, you have figured out your Bench Marks (BM) and Key Performance Indicators (KPI’s)- now what do you do? Having these measurements increase the opportunities to make data-driven decisions, both at the corporate level and the unit-level. In this session, we discuss planning and executing the next phase(s) such as operational culture, unit level engagement, use of technology, intellectual capital and a path to unit-level economics DNA.


10:30 am – 10:45 am       
Networking Break                               

 

10:45 am – 11:45 am       
Concurrent Breakout Sessions

1. Developing Emotional Intelligence – Communicating Effectively with your Franchisees

(see above description)


2. Unit-Level Economics Deep Dive      

(see above description)                                

 

11:45 am– 1:00 pm          
Boxed Luncheon w/ Problem-Solving Roundtables

Come prepared with a specific problem in your field that you would like to find an innovative solution for. Each table has a general issue topic, e.g. Franchisee Engagement, Training, Field Support etc. and one mentor with experience in said topic. Each problem, specific to the table topic is discussed and table mates share ideas and experiences as possible solutions.

These roundtables operate the same as the roundtables held on Wednesday.

 

1:15 pm – 2:15 pm          
Concurrent Breakout Sessions

1. Implementing New System Standards and Compliance Programs to Improve Performance and Protect the Brand 

Implementing new brand standards and obtaining buy in and compliance with these standards is always challenging. In this session, we explore ways to:

  • Establish or re-establish new brand standards that are accepted by the franchise system.
  • How to obtain franchisee support and commitment to these standards.
  • Implement compliance programs in a way that supports your franchise relationships.
  • Implementation options to address franchise owners that are reluctant to get on board with your new system standards.

2. Meet Your Franchisees Where They Are - Training, Coaching and Professional Development During the Stages of Your Franchisees Life-cycle

Think your current training and coaching matches your franchisees’ business life-cycle? This session inspires you to think again and think differently. From startup to maturity and finally exiting their business, your franchisees’ needs change as their business evolves. Each phase presents new situations that require customized training and professional development. By recognizing how to meet them where they are, you increase the effectiveness of your franchise system in every phase of their journey.

 

2:15 pm – 2:30 pm          
Networking Break                               

 

2:30 pm – 3:30 pm          
Concurrent Breakout Sessions    

1. Implementing New System Standards and Compliance Programs to Improve Performance and Protect the Brand 

(see above description)


2. Meet Your Franchisees Where They Are - Training, Coaching and Professional Development During the Stages of Your Franchisees Life-cycle

(see above description)

 

3:45 pm – 5:00 pm          
Closing General Session and Wrap-Up

Field Support – “That’s a BIG Ole Important Role!” 

When you work in field support sometimes you are the eyes and ears of the franchisor. Other times, you are the go-to person for the franchisee. You are a critical link to a healthy and prosperous franchisor/franchisee relationship. This a delicate balancing act, but you know that already.

As the go-to person for the franchisee, you are their business coach, their consultant. This function carries a lot of weight for all parties- the franchisee, franchisor and yourself. How do make sure you excel at it?

In this session we:

  • Explore how you move to or enhance your role as a “Trusted Advisor.”
  • Review how to create effective visits – Are they in person? Leveraging technology? What do they look like?

 

5:00 pm                           
Conference Adjournment 

WEDNESDAY, SEPTEMBER 25

1:30 pm – 5:30 pm          
Registration Desk Open


2:15 pm – 3:10 pm          
Welcome and Opening General Session 

Using Key Performance Indicators to Help Your Franchisees Thrive

Key Performance Indicators (KPI’s) can be the catalyst to leading your franchisees to success and ensure that you are always aligned with them in the areas that are most important to every business owner – running a profitable business that meets their personal and professional objectives. In this session, we explore measuring the right things, creating an open and trusting environment for sharing and reviewing the data and aligning the data with individual business plans created by your franchisees and supported by your team. When done well and correctly, these practices lead to vibrant and sustained growth for your system and overwhelmingly happy franchisees.

 

3:10 pm – 4:30 pm          
Case Study Exercise 

Franchisee business challenges are shared. Roundtables identify the issues, what needs to be done to help the franchisee right the ship and then a majority of the discussion is around HOW to get it all done. 

Tables come back to share proposed solutions as a large group, then representatives from the brands discuss what they actually did, the outcome and learnings.

 

4:30 pm – 4:45 pm          
Networking Break

 

4:45 pm – 5:45 pm          
Problem-Solving Roundtables – Round # 1

This group activity adds value to every attendee by connecting them with seasoned franchising and operations experts (“mentors”) in a problem-solving setting. Come prepared with a specific problem in your field that you would like to find an innovative solution for.

Each table has a general issue topic, e.g. Franchisee Engagement, Training, Field Support etc. and one mentor with experience in said topic. Each problem, specific to the table topic is discussed and table mates share ideas and experiences as possible solutions.

Attendees have the opportunity to sit at another table in the second session of roundtables.

 

6:15 pm – 7:15 pm          
Happy Hour

THURSDAY, SEPTEMBER 26

8:00 am                           
Registration Desk Open with Continental Breakfast
      

8:30 am – 9:15 am           
General Session 

The Power of Information in Franchisee Engagement: Using Data to Drive Revenue and Growth in your Franchise System

While most franchisors see promise in making data-driven decisions, few are able to develop their data programs to their full potential. Making evidence-based decisions and being transparent to franchisees is key to driving revenue in a fast-paced and ever-changing world.

In this in-depth session you, learn what data to collect, why, and how to get your franchisees to take action. Learn what a field visit looks like when information is in-hand, how to develop an open communication channel with franchisees, and most importantly, engaging in an open and honest relationship with your franchisees to help achieve the growth in their business and your franchise system. This is a great session for field teams and their management.

 

9:30 am - 10:30 am          
Concurrent Breakout Sessions    

1. Developing Emotional Intelligence - Communicating Effectively with your Franchisees 

It’s not always about the spreadsheet and data. Emotional intelligence (EI) and Emotional Intelligence Quotient (EQ) are terms that deal with individuals’ capability to recognize their own emotions and those of others. In the franchise sector it helps field staff, trainers and others in operations discern between different feelings and label them appropriately, then use that emotional information to connect, guide thinking and behavior and manage and/or adjust emotions to achieve one’s goals. In this session we look at:

  • Identifying the EQ traits in staff and franchisees.
  • How it can be used for better relationship management within the franchise system.
  • How it can be applied to the customer experience.
  • How EQ can boost results.

2. Unit-Level Economics Deep Dive

Okay, you have figured out your Bench Marks (BM) and Key Performance Indicators (KPI’s)- now what do you do? Having these measurements increase the opportunities to make data-driven decisions, both at the corporate level and the unit-level. In this session, we discuss planning and executing the next phase(s) such as operational culture, unit level engagement, use of technology, intellectual capital and a path to unit-level economics DNA.


10:30 am – 10:45 am       
Networking Break                               

 

10:45 am – 11:45 am       
Concurrent Breakout Sessions

1. Developing Emotional Intelligence – Communicating Effectively with your Franchisees

(see above description)


2. Unit-Level Economics Deep Dive      

(see above description)                                

 

11:45 am– 1:00 pm          
Boxed Luncheon w/ Problem-Solving Roundtables

Come prepared with a specific problem in your field that you would like to find an innovative solution for. Each table has a general issue topic, e.g. Franchisee Engagement, Training, Field Support etc. and one mentor with experience in said topic. Each problem, specific to the table topic is discussed and table mates share ideas and experiences as possible solutions.

These roundtables operate the same as the roundtables held on Wednesday.

 

1:15 pm – 2:15 pm          
Concurrent Breakout Sessions

1. Implementing New System Standards and Compliance Programs to Improve Performance and Protect the Brand 

Implementing new brand standards and obtaining buy in and compliance with these standards is always challenging. In this session, we explore ways to:

  • Establish or re-establish new brand standards that are accepted by the franchise system.
  • How to obtain franchisee support and commitment to these standards.
  • Implement compliance programs in a way that supports your franchise relationships.
  • Implementation options to address franchise owners that are reluctant to get on board with your new system standards.

2. Meet Your Franchisees Where They Are - Training, Coaching and Professional Development During the Stages of Your Franchisees Life-cycle

Think your current training and coaching matches your franchisees’ business life-cycle? This session inspires you to think again and think differently. From startup to maturity and finally exiting their business, your franchisees’ needs change as their business evolves. Each phase presents new situations that require customized training and professional development. By recognizing how to meet them where they are, you increase the effectiveness of your franchise system in every phase of their journey.

 

2:15 pm – 2:30 pm          
Networking Break                               

 

2:30 pm – 3:30 pm          
Concurrent Breakout Sessions    

1. Implementing New System Standards and Compliance Programs to Improve Performance and Protect the Brand 

(see above description)


2. Meet Your Franchisees Where They Are - Training, Coaching and Professional Development During the Stages of Your Franchisees Life-cycle

(see above description)

 

3:45 pm – 5:00 pm          
Closing General Session and Wrap-Up

Field Support – “That’s a BIG Ole Important Role!” 

When you work in field support sometimes you are the eyes and ears of the franchisor. Other times, you are the go-to person for the franchisee. You are a critical link to a healthy and prosperous franchisor/franchisee relationship. This a delicate balancing act, but you know that already.

As the go-to person for the franchisee, you are their business coach, their consultant. This function carries a lot of weight for all parties- the franchisee, franchisor and yourself. How do make sure you excel at it?

In this session we:

  • Explore how you move to or enhance your role as a “Trusted Advisor.”
  • Review how to create effective visits – Are they in person? Leveraging technology? What do they look like?

 

5:00 pm                           
Conference Adjournment 

IFA Member Franchisor or Franchisee
375
2+ Members From Same Company (when all attendees register together)
325
Non-Member Franchisor or Franchisee
875

Location & Travel

The 2019 Franchise Operations Conference will be held at the ACE Hotel New Orleans. IFA has reserved a block of rooms at the hotel for a rate of $169/night for a single or double standard room. You may reserve your hotel room by clicking the link in the FAQ section below or calling 504-941-9191 and referencing ‘International Franchise Association.’ The deadline for making a reservation is September 3, 2019, or when the IFA room block is filled, whichever is first. Once the room block is sold out, reservations will be accepted on a space availability basis at the group rate.

FAQs

To contact the IFA Conferences Department, please email events@franchise.org or call 202-662-0763.

Please note: this program is for franchisors and franchisees only. Only supplier members who are sponsoring the event are able to attend. For information on sponsorship opportunities, please contact Lynette James at ljames@franchise.org or 202-662-0782.

How can I book a hotel room?

WHAT IS THE CANCELATION POLICY?

CAN I EARN CFE CREDITS BY ATTENDING?

I would like to submit myself (or someone else) to be considered as a speaker. How do I do that?