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Partnership Event with Franchise Update Media

CFE Credits Available
June 20 - 23, 2022 9:00AM - 5:00PM
InterContinental Buckhead Hotel, Atlanta GA

Marketing – Operations – Technology

Be a part of a ground-breaking new space for the ideas, inspiration and networking for franchise leaders charged with improving the experience and outcomes for all customers, including consumers, businesses, franchisees, and employees.

Join us at the first-of-its kind event for franchising, focused on the customer experience!

Join us for this first of its kind event focused on improving the experience and outcomes for customers that are unique within franchising:  consumers, businesses, franchisees, and employees.  Built for franchise CEOs, Presidents and leaders of Marketing, Operations and Technology, this conference features interactive workshops, expert speakers, and networking with franchising’s leaders responsible for customer success.

Today, the pace of change in technology, marketing and operations blurs the lines between organizational functions, creating new challenges for franchise leaders.

The conference will help those who serve consumers, businesses, franchisees, and employees in a time of rapid change requires franchise leaders to build a deep understanding of the data, best practices and tools to best leverage marketing, operations, and technology resources for brand success. Join us June 21 - 23 to learn how you can take your customer experience to the next level.


Come to Atlanta a Day Early and Earn CFE Credits!

On June 20th, you will have 2 opportunities to earn CFE credits towards your designation or recertification journey. Check off a required course or earn important Education Credits. See below for session information and add these sessions to your conference registration today!


Mon. Jun 20, 9:00 AM - 4:30 PM EDT 

Fran-Guard™: IFA’s Franchise Management and Compliance Program (300 CFE Fran-Guard Credits)
*An additional $675 fee applies; Lunch provided for this session

IFA Fran-Guard™ is IFA’s Franchise Sales Management and Compliance program. Through this program, the business case for compliance will be demonstrated, along with how a culture of compliance will help you and your staff build a vibrant company, while also helping you protect your system and avoid costly mistakes. This session is especially designed to help senior executives learn how to take proactive steps to reduce risks, manage growth, and build a stronger, healthier franchise system.

Speakers: Cynthia Gartman, CFE, Publisher & Consultant, Seniors Blue Book; Richard Morey, CFE, Partner, DLA Piper LLP (US); Lisa Storey, Vice President, Franchise Counsel, Inspire Brands Inc.


Mon. Jun 20, 1:30 PM - 4:30 PM EDT  

Leading Customer Loyalty Pre-Conference Workshop (300 CFE Education Credits)
*An additional fee applies - IFA Member Rate: $399/ Non-IFA Member Rate: $499

  • Are your customers loyal to your brand?
  • Are your leaders coaching frontline employees to provide a better customer experience than your competitors?
  • Is an excellent customer experience consistent across your brand?

Loyalty leaders use superior service as a competitive advantage to keep customers coming back—and 70% of a great customer experience comes down to the behavior of frontline employees. Providing a great customer experience throughout the organization behavior doesn’t happen without inspiration and accountability. Enthusiastic service promotors resonate with your customers and happy customers spread the news about great experiences. This FranklinCovey session will provide tangible information and real-world examples to help build a customer-focused culture to inspire and win customer loyalty. Learn about the accountability metrics that have increased customer retention by 5-10%.

Speaker: Marché Barney, Consultant, FranklinCovey


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Phone - (800) 289-4232 ext. 202