Leadership effectiveness in today’s franchise environment demands more than experience—it requires the ability to navigate complexity, inspire teams, and cultivate future leaders. The 4 Essential Roles of Leadership™ Accelerator is a transformative learning journey that empowers franchise leaders to show up with greater clarity, agility, and influence.
Grounded in FranklinCovey’s proven leadership model, this experience equips participants to master the four critical roles every leader must play: Visionary, Strategist, Coach, and Talent Multiplier. Through a combination of self-paced learning and interactive Power Huddles, leaders will strengthen their ability to lead change, foster innovation, and build high-performing teams prepared for the future of franchising.
LEARNING OBJECTIVES
By the end of this experience, participants will be able to:
Lead with Vision & Purpose
• Develop a compelling leadership vision that inspires and aligns their team
• Translate purpose into action with clarity and impact
Think Strategically in a Complex World
• Strengthen strategic thinking and decision-making under uncertainty
• Focus on what matters most to drive long-term franchise success
Coach and Empower Emerging Leaders
• Enhance coaching skills to unlock performance and potential
• Foster a growth mindset culture that supports continuous learning
Multiply Talent and Create Lasting Value
• Build trust-based relationships and collaborative team dynamics
• Create systems that support development, innovation, and agility
Self-Paced Online Course – October 1 – 15, 2025 | IFA Academy Participants will begin with a self-paced digital course through IFA Academy to explore the 4 Essential Roles model and complete interactive exercises that prepare them for deeper exploration during the live Power Huddles.
Virtual Power Huddle Sessions
Live, expert-led discussions that support practical application and strategic peer engagement:
• Power Huddle 1: October 1 | 4:30 – 5:30 PM ET
• Power Huddle 2: October 8 | 4:30 – 5:30 PM ET
• Power Huddle 3: October 15 | 4:30 – 5:30 PM ET
PRICING
Early-Bird Pricing through September 13:
• IFA Member: $325 | Non-Member: $525
Standard Pricing (September 14 – October 1):
• IFA Member: $399 | Non-Member: $599
CFE Credits applicable to those in the program: 7.5 Education / 3.0 IFA LIVE