Emerging franchise brands often focus on growth without fully evaluating whether their systems are prepared to support long-term franchisee success. The reality is simple: franchising does not solve business problems, it magnifies them.

This interactive pre-conference workshop helps emerging franchisors assess whether their franchise system is operationally ready, scalable, and sustainable before accelerating growth. Through practical discussions, exercises, and self-assessments, participants will identify operational strengths, uncover critical gaps, and develop a roadmap for strengthening their franchise system.

Key topics include operational consistency, franchisee onboarding and support, leadership alignment, culture, infrastructure, and compliance risk. Participants are encouraged to bring real operational challenges and growth questions for discussion and feedback.

Cost: Member $499 / Non-Member $699

Moderators:

Michael Seid, Managing Director · MSA Worldwide
Andrew Seid, Senior Consultant · MSA Worldwide
Kay Ainsley, CFE Managing Director · MSA Worldwide

Note: This session is an add-on to the 2026 Emerging Franchisor Conference and will open for registration when EFC registration does.