Price: $99 IFA Member / $299 Non-member

A distinctive and cohesive brand identity is crucial for franchise success, providing a foundation that resonates with customers and franchisees alike. This session will guide franchise professionals in defining and refining their brand identity, ensuring that it aligns with core values, differentiates from competitors, and maintains consistency across all franchise locations. Attendees will explore elements like brand positioning, visual identity, and messaging to strengthen brand recognition and loyalty.

Learning Objectives:

• Identify Core Brand Values and Market Positioning: Learn to articulate the brand’s unique values and positioning to differentiate it from competitors and appeal to the target market.
• Create Consistent Brand Messaging: Develop strategies for cohesive brand messaging across franchise locations, ensuring that the brand’s story and voice are clearly communicated to customers.
• Establish Brand Guidelines for Franchisees: Create comprehensive brand guidelines that provide franchisees with the tools and resources to represent the brand accurately and consistently, from visual elements to customer interactions.

Facilitator: Andrew Seid, CFE, Senior Consultant at MSA Worldwide

*CFE program participation is not required to participate in the Franchise Mastery Series. This series is open to anyone interested in professional development courses in franchising.

Refund and Cancellation Policy:

*No refunds on bundled/series package.

*For individual sessions – a full refund (minus a $25 administrative fee) will be granted for cancellations received in writing at least 3 weeks in advance of event. All written cancellations must be sent to cfe@franchise.org and include the original order confirmation email. No refunds or reschedules for missed sessions.