2024 IFA Convention Logo

2024 IFA Annual Convention

CFE Credits Available
Yes
|

Phoenix Convention Center
100 N 3rd St
Phoenix, AZ 85004
United States

Franchise Smarter

The Countdown is On!

JOIN IFA AND THE FRANCHISING COMMUNITY IN PHOENIX, AZ FEBRUARY 17-20, 2024 FOR FRANCHISING'S #1 EVENT - IFA'S ANNUAL CONVENTION!

Find sustainable, long-term strategies to stay ahead and ensure your franchise continues to grow and thrive. Plan strategically now for better results later. The most successful franchises aren’t built by accident. They are built with the strategies shared at the IFA Annual Convention.

IFA 2023 CONVENTION RECAP VIDEOS

Speakers

Speaker
Additional Speakers

Shawn DuBravac, PhD

Keynote Speaker and Author

Greg Flynn

Chairman/CEO, Flynn Restaurant Group LLC

Steve Hockett

CEO, Great Clips, Inc.

David Humphrey

IFA Immediate Past Chair; Vice Chair, Ignite Fitness Holdings

Jesse Keyser

Owner, Keyser Enterprises 1, LP

Chris McChesney

Leadership Keynote Speaker and Best-Selling Author

Kelly McDonald

Keynote Speaker: Multicultural Marketing & Business Trends Expert

Erin Merritt

Customer Insights at The Coca-Cola Company

Rafi Mohammed, Ph.D.

Pricing Strategy Consultant and Author

Mary Kennedy Thompson, CFE

COO, Neighborly

Wanda Williams

Head of Global Franchising, Yum! Brands

Agenda

Friday, February 16 (Pre-Convention)
Session Title
Registration
Time Start
07:30 am
Time End
05:00 pm
Session Title
CFE Special Sessions
Session Summary

Additional details and registration here

Breakfast, Breaks, and lunch served

Time Start
09:00 am
Time End
05:00 pm
Session Title
IFA Law Center Meeting
Time Start
10:00 am
Time End
11:00 am
Session Title
Finance Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
11:00 am
Time End
12:30 pm
Session Title
IFA Executive Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
12:30 pm
Time End
01:30 pm
Session Title
IFA Board of Directors' Meeting (Board Members & Past Chairs only)
Session Summary

Location: Sheraton Grand

Time Start
02:00 pm
Time End
05:00 pm
Session Title
Membership Committee Meeting
Time Start
05:00 pm
Time End
06:30 pm
Session Title
IFA Board Dinner
Time Start
07:30 pm
Time End
09:30 pm
Saturday, February 17
Session Title
Registration
Time Start
07:00 am
Time End
07:30 pm
Session Title
Registration Lounge
Time Start
07:00 am
Time End
07:30 pm
Session Title
International Lounge
Time Start
08:00 am
Time End
05:00 pm
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
IFA Education Advisory Board Meeting
Time Start
07:30 am
Time End
08:30 am
Session Title
Supplier Forum Advisory Board Executive Meeting
Time Start
09:00 am
Time End
09:30 am
Session Title
Emerging Franchisor Bootcamp
Time Start
07:30 am
Time End
10:30 am
Session Title
CFE Special Sessions
Session Summary

Additional details and registration here

Breakfast, Breaks, and lunch served

Time Start
08:00 am
Time End
04:00 pm
Session Title
Women's Franchise Committee Meeting
Time Start
08:00 am
Time End
09:30 am
Session Title
Legal Legislative Committee & Legislative Action Group (LAG) Meeting
Time Start
02:00 pm
Time End
03:00 pm
Session Title
Franchise Relations Committee Meeting
Time Start
08:30 am
Time End
09:30 am
Session Title
Franchisee Forum Breakfast Meeting
Time Start
08:30 am
Time End
09:30 am
Session Title
Marketing & Innovation Committee Meeting
Time Start
09:00 am
Time End
10:00 am
Session Title
Supplier Forum Advisory Board Meeting
Time Start
09:30 am
Time End
11:00 am
Session Title
VetFran Committee Meeting
Time Start
10:00 am
Time End
11:30 am
Session Title
Franchisor Forum Meeting
Time Start
11:00 am
Time End
12:00 pm
Session Title
Social Sector Committee Meeting
Time Start
11:00 am
Time End
12:00 pm
Session Title
IFA Foundation Board of Trustees Meeting
Time Start
11:30 am
Time End
01:00 pm
Session Title
Annual Leadership Conference
Time Start
11:45 am
Time End
04:00 pm
Session Title
New Member & First-Time Attendee Reception and Workshop
Time Start
03:15 pm
Time End
04:15 pm
Session Title
Opening General Session
Time Start
04:30 pm
Time End
06:30 pm
Session Title
FranPAC VIP Event
Time Start
06:30 pm
Time End
07:30 pm
Session Title
Opening Reception
Time Start
06:30 pm
Time End
08:00 pm
Session Title
Franchisee of the Year Celebration
Time Start
07:00 pm
Time End
08:00 pm
Session Title
Dine Arounds with Board Members and IFA Staff (open to all attendees)
Time Start
07:30 pm
Time End
09:30 pm
Sunday, February 18
Session Title
Registration
Time Start
06:00 am
Time End
06:00 pm
Session Title
Prayer Breakfast
Session Summary

Location: Sheraton Grand

Time Start
06:30 am
Time End
07:45 am
Session Title
Registration Lounge
Time Start
07:00 am
Time End
08:00 am
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
Super Sessions [4]
Time Start
08:00 am
Time End
10:00 am
Session Title
Morning Break in Registration Lounge
Time Start
10:00 am
Time End
10:30 am
Session Title
New Supplier Member/First time Supplier Attendee Meet Up
Time Start
09:45 am
Time End
10:30 am
Session Title
General Session
Time Start
10:30 am
Time End
12:00 pm
Session Title
Exhibit Hall Open with Lunch
Time Start
12:00 pm
Time End
01:30 pm
Session Title
Education Concurrent Breakout Sessions
Time Start
01:30 pm
Time End
02:30 pm
Session Title
Leadership Think Tank & Idea Exchange
Time Start
01:30 pm
Time End
03:00 pm
Session Title
Beverage Break in Registration Lounge
Time Start
02:30 pm
Time End
03:00 pm
Session Title
Thought Leadership Roundtables
Session Summary

[2] 40-minute rounds

Time Start
03:00 pm
Time End
04:30 pm
Session Title
Exhibit Hall Open with Reception
Time Start
04:30 pm
Time End
06:30 pm
Session Title
CFE Celebration with Graduates
Time Start
05:30 pm
Time End
06:30 pm
Session Title
VetFran Reception
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
Diversity Institute Reception
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
08:00 pm
Session Title
International Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
Private Equity and Capital Solutions Reception
Time Start
06:30 pm
Time End
07:30 pm
Session Title
International Reception
Session Summary

Location: Sheraton Grand

Time Start
07:30 pm
Time End
08:30 pm
Session Title
Dine Arounds with Board Members and IFA Staff (open to all attendees)
Time Start
07:30 pm
Time End
09:30 pm
Monday, February 19
Session Title
Registration
Time Start
07:00 am
Time End
06:15 pm
Session Title
Exhibit Hall Open with Breakfast
Time Start
08:00 am
Time End
09:00 am
Session Title
International Lounge
Time Start
08:00 am
Time End
05:00 pm
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
IFA Past Chairs Meeting
Time Start
08:00 am
Time End
09:00 am
Session Title
Diversity Institute Meeting: Pride & Black Franchise Leadership, Hispanic & Latino Councils
Time Start
08:00 am
Time End
09:00 am
Session Title
Education Concurrent Breakout Sessions
Time Start
09:00 am
Time End
10:00 am
Session Title
Morning Beverage Break with Community Service project in Exhibit Hall
Time Start
10:00 am
Time End
10:30 am
Session Title
Thought Leadership Roundtables
Session Summary

[2] 40 minute rounds

Time Start
10:30 am
Time End
12:00 pm
Session Title
Exhibit Hall Open with Lunch
Time Start
12:00 pm
Time End
01:30 pm
Session Title
Education Concurrent Breakout Sessions
Time Start
01:30 pm
Time End
02:30 pm
Session Title
Afternoon Beverage Break in Registration Lounge
Time Start
02:30 pm
Time End
03:00 pm
Session Title
Closing General Session
Time Start
03:00 pm
Time End
04:30 pm
Session Title
Exhibit Hall Open with Closing Reception
Time Start
04:30 pm
Time End
06:30 pm
Session Title
FranPAC Happy Hour
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
IFA Unplugged
Session Summary

Location: Sheraton Grand

Time Start
09:00 pm
Time End
12:00 am
Tuesday, February 20
Session Title
Ad Hoc Meetings
Time Start
08:00 am
Time End
11:30 am
Session Title
Immersive Workshops [3]
Time Start
08:00 am
Time End
11:30 am
Session Title
Convention Officially Adjourns
Time Start
11:30 am
Friday, February 16 (Pre-Convention)
Session Title
Registration
Time Start
07:30 am
Time End
05:00 pm
Session Title
CFE Special Sessions
Session Summary

Additional details and registration here

Breakfast, Breaks, and lunch served

Time Start
09:00 am
Time End
05:00 pm
Session Title
IFA Law Center Meeting
Time Start
10:00 am
Time End
11:00 am
Session Title
Finance Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
11:00 am
Time End
12:30 pm
Session Title
IFA Executive Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
12:30 pm
Time End
01:30 pm
Session Title
IFA Board of Directors' Meeting (Board Members & Past Chairs only)
Session Summary

Location: Sheraton Grand

Time Start
02:00 pm
Time End
05:00 pm
Session Title
Membership Committee Meeting
Time Start
05:00 pm
Time End
06:30 pm
Session Title
IFA Board Dinner
Time Start
07:30 pm
Time End
09:30 pm
Saturday, February 17
Session Title
Registration
Time Start
07:00 am
Time End
07:30 pm
Session Title
Registration Lounge
Time Start
07:00 am
Time End
07:30 pm
Session Title
International Lounge
Time Start
08:00 am
Time End
05:00 pm
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
IFA Education Advisory Board Meeting
Time Start
07:30 am
Time End
08:30 am
Session Title
Supplier Forum Advisory Board Executive Meeting
Time Start
09:00 am
Time End
09:30 am
Session Title
Emerging Franchisor Bootcamp
Time Start
07:30 am
Time End
10:30 am
Session Title
CFE Special Sessions
Session Summary

Additional details and registration here

Breakfast, Breaks, and lunch served

Time Start
08:00 am
Time End
04:00 pm
Session Title
Women's Franchise Committee Meeting
Time Start
08:00 am
Time End
09:30 am
Session Title
Legal Legislative Committee & Legislative Action Group (LAG) Meeting
Time Start
02:00 pm
Time End
03:00 pm
Session Title
Franchise Relations Committee Meeting
Time Start
08:30 am
Time End
09:30 am
Session Title
Franchisee Forum Breakfast Meeting
Time Start
08:30 am
Time End
09:30 am
Session Title
Marketing & Innovation Committee Meeting
Time Start
09:00 am
Time End
10:00 am
Session Title
Supplier Forum Advisory Board Meeting
Time Start
09:30 am
Time End
11:00 am
Session Title
VetFran Committee Meeting
Time Start
10:00 am
Time End
11:30 am
Session Title
Franchisor Forum Meeting
Time Start
11:00 am
Time End
12:00 pm
Session Title
Social Sector Committee Meeting
Time Start
11:00 am
Time End
12:00 pm
Session Title
IFA Foundation Board of Trustees Meeting
Time Start
11:30 am
Time End
01:00 pm
Session Title
Annual Leadership Conference
Time Start
11:45 am
Time End
04:00 pm
Session Title
New Member & First-Time Attendee Reception and Workshop
Time Start
03:15 pm
Time End
04:15 pm
Session Title
Opening General Session
Time Start
04:30 pm
Time End
06:30 pm
Session Title
FranPAC VIP Event
Time Start
06:30 pm
Time End
07:30 pm
Session Title
Opening Reception
Time Start
06:30 pm
Time End
08:00 pm
Session Title
Franchisee of the Year Celebration
Time Start
07:00 pm
Time End
08:00 pm
Session Title
Dine Arounds with Board Members and IFA Staff (open to all attendees)
Time Start
07:30 pm
Time End
09:30 pm
Sunday, February 18
Session Title
Registration
Time Start
06:00 am
Time End
06:00 pm
Session Title
Prayer Breakfast
Session Summary

Location: Sheraton Grand

Time Start
06:30 am
Time End
07:45 am
Session Title
Registration Lounge
Time Start
07:00 am
Time End
08:00 am
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
Super Sessions [4]
Time Start
08:00 am
Time End
10:00 am
Session Title
Morning Break in Registration Lounge
Time Start
10:00 am
Time End
10:30 am
Session Title
New Supplier Member/First time Supplier Attendee Meet Up
Time Start
09:45 am
Time End
10:30 am
Session Title
General Session
Time Start
10:30 am
Time End
12:00 pm
Session Title
Exhibit Hall Open with Lunch
Time Start
12:00 pm
Time End
01:30 pm
Session Title
Education Concurrent Breakout Sessions
Time Start
01:30 pm
Time End
02:30 pm
Session Title
Leadership Think Tank & Idea Exchange
Time Start
01:30 pm
Time End
03:00 pm
Session Title
Beverage Break in Registration Lounge
Time Start
02:30 pm
Time End
03:00 pm
Session Title
Thought Leadership Roundtables
Session Summary

[2] 40-minute rounds

Time Start
03:00 pm
Time End
04:30 pm
Session Title
Exhibit Hall Open with Reception
Time Start
04:30 pm
Time End
06:30 pm
Session Title
CFE Celebration with Graduates
Time Start
05:30 pm
Time End
06:30 pm
Session Title
VetFran Reception
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
Diversity Institute Reception
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
08:00 pm
Session Title
International Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
Private Equity and Capital Solutions Reception
Time Start
06:30 pm
Time End
07:30 pm
Session Title
International Reception
Session Summary

Location: Sheraton Grand

Time Start
07:30 pm
Time End
08:30 pm
Session Title
Dine Arounds with Board Members and IFA Staff (open to all attendees)
Time Start
07:30 pm
Time End
09:30 pm
Monday, February 19
Session Title
Registration
Time Start
07:00 am
Time End
06:15 pm
Session Title
Exhibit Hall Open with Breakfast
Time Start
08:00 am
Time End
09:00 am
Session Title
International Lounge
Time Start
08:00 am
Time End
05:00 pm
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
IFA Past Chairs Meeting
Time Start
08:00 am
Time End
09:00 am
Session Title
Diversity Institute Meeting: Pride & Black Franchise Leadership, Hispanic & Latino Councils
Time Start
08:00 am
Time End
09:00 am
Session Title
Education Concurrent Breakout Sessions
Time Start
09:00 am
Time End
10:00 am
Session Title
Morning Beverage Break with Community Service project in Exhibit Hall
Time Start
10:00 am
Time End
10:30 am
Session Title
Thought Leadership Roundtables
Session Summary

[2] 40 minute rounds

Time Start
10:30 am
Time End
12:00 pm
Session Title
Exhibit Hall Open with Lunch
Time Start
12:00 pm
Time End
01:30 pm
Session Title
Education Concurrent Breakout Sessions
Time Start
01:30 pm
Time End
02:30 pm
Session Title
Afternoon Beverage Break in Registration Lounge
Time Start
02:30 pm
Time End
03:00 pm
Session Title
Closing General Session
Time Start
03:00 pm
Time End
04:30 pm
Session Title
Exhibit Hall Open with Closing Reception
Time Start
04:30 pm
Time End
06:30 pm
Session Title
FranPAC Happy Hour
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
IFA Unplugged
Session Summary

Location: Sheraton Grand

Time Start
09:00 pm
Time End
12:00 am
Tuesday, February 20
Session Title
Ad Hoc Meetings
Time Start
08:00 am
Time End
11:30 am
Session Title
Immersive Workshops [3]
Time Start
08:00 am
Time End
11:30 am
Session Title
Convention Officially Adjourns
Time Start
11:30 am
Franchisor/Supplier Member - (Discounted rate for 5+ registrations)
1349
$
Register
Franchisor/Supplier Non-member (Discounted rate for 5+ registrations)
6499
$
Register
Franchisee Member or Non-member – (Discounted rate for 5+ registrations)
749
$
Register

Location & Travel

IFA's 2024 Annual Convention will take place in Phoenix, AZ at the Phoenix Convention Center; A few sessions will also take place at the Sheraton Phoenix Downtown, which is the convention headquarters hotel. IFA will have room blocks available at 5 hotels near the convention center Sheraton Phoenix Downtown Hotel; Renaissance Phoenix Downtown Hotel; Hyatt Regency Downtown; Hilton Garden Inn Phoenix Downtown; The Westin Phoenix Downtown.

AS OF JANUARY 25, ALL IFA ROOM BLOCKS HAVE CLOSED. See Alternative Options Below.

If you are still in need of a room, we have compiled a list of alternative, nearby hotels that show availability over the Convention dates. IFA does not have a special rate at these hotels. The list is linked below!

Exhibitor & Sponsorship Opportunities

FAQs

To contact the IFA Conferences Department, please email
events@franchise.org.

HOW MUCH ARE THE ADDITIONAL REGISTRATION FEES?

WHAT IS INCLUDED WITH THE CONFERENCE REGISTRATION PASS?

WHAT IS THE REGISTRATION CANCELLATION POLICY?

I AM HAVING TROUBLE LOGGING INTO MY IFA MEMBER ACCOUNT TO REGISTER, WHO DO I CONTACT?

HOW DO I REGISTER A LARGE GROUP?

I’M NOT AN IFA MEMBER. HOW DO I JOIN TO TAKE ADVANTAGE OF MEMBER PRICING?

HOW CAN MY COMPANY SPONSOR OR EXHIBIT AT THE IFA CONVENTION?

How many CFE credits will I receive by attending?

WHERE CAN I FIND RESOURCES FROM LAST YEAR’S IFA CONVENTION?

WHAT ARE THE FUTURE DATES OF IFA'S ANNUAL CONVENTION?

BEWARE OF FRAUDULENT COMMUNICATIONS

I would like more information about the on-site Franchising Gives Back Community Service project. How can I sign up?

Please Note: NO third party vendors are authorized to sell our convention attendee list, and NO third party vendor is authorized to book hotel rooms through our room block. Be sure to book your reservations for IFA's Convention through the website and phone number listed towards the bottom of this web page or directly through the hotel of choice. Don't be fooled by offers from third party sources indicating that they are officially booking rooms or selling attendee lists for the IFA Convention - they are NOT affiliated with IFA or our convention. Buyer beware many of these offers are fraudulent attempts to solicit money from you for a non-existent reservation or list.