February 24-27, 2019 // Mandalay Bay // Las Vegas, NV


REGISTRATION IS NOW OPEN! IFA’s mission for our 2019 Convention is to deliver real-world positive messages through high-quality content that will propel franchising forward and further unify our great community. The 2019 Convention will provide attendees with new, exciting and inspirational sessions and events, including unique and new General Session presentation formats, as well as top-tier, must-see industry and business leaders.


What You'll Experience:

  • Dynamic keynote speakers
  • 50+ educational sessions
  • Exhibit hall with 350+ supplier partners



Gary Vaynerchuk

Chairman of VaynerZ, CEO and Co-Founder of VaynerMedia, Keynote Speaker

Shep Hyken

Chief Amazement Officer, Shepard Presentations, who will discuss “How to Create a Customer Service Experience that Disrupts Competition and Creates Fierce Loyalty”

Mark Levy

Founder, Levy Innovation LLC, who will discuss “How to Talk About Your Business so People Care”

Todd Davis

Chief People Officer, FranklinCovey, who will discuss “15 Proven Practices to Build Effective Relationships at Work”

Patrick Sweeney

Fear Guru, Motivational Speaker and Author who will discuss “Using Fear as Fuel”


7:30 am – 10:00 amICFE Registration Desk Open

9:00 am – 5:00 pm

Concurrent ICFE Special Sessions*

For more information on these sessions and how to register, please click here!

11:00 am – 4:00 pm

Franchising Gives Back*

For more information on this year's service project and how to get involved, please click here!

12:00 pm – 2:00 pmFinance Committee Meeting

12:00 pm – 2:00 pmFranchisor Forum Meeting

2:30 pm – 4:30 pmIFA Executive Committee Meeting

5:15 pm – 6:15 pmIFA New Board Members' Orientation


*Separate registration and/or fee applies.

7:00 am – 7:30 pmRegistration Desk Open

7:30 am – 9:00 amDiversity Institute Advisory Board Meeting

8:00 am – 5:00 pmInternational Lounge

8:00 am – 5:00 pmFranchisee Hospitality Lounge (open to all Franchisees)

8:00 am – 9:00 amPast Chairmen's Council Meeting

8:30 am – 10:30 amWomen's Franchise Committee Meeting

8:30 am – 4:30 pmNextGen Orientation & Accelerator Session (for winners & advisers)

9:00 am – 1:00 pmIFA Board of Directors' Meeting

9:00 am – 5:00 pm

Concurrent ICFE Special Sessions*

For more information on these sessions and how to register, please click here!

10:00 am – 12:00 pmVetFran Committee Meeting

10:00 am – 4:30 pmIFA Foundation Scholarship Recipient's Meeting

11:30 am – 5:45 pm

Annual Leadership Conference*

CREATING & LEADING A CULTURE THAT DRIVES RESULTS: Balancing Warm and Fuzzy with Manage and Measure

Business culture exists in every company, whether it’s managed effectively by the leadership team, or is the result of neglect. Culture is widely recognized and talked about as a critical business issue that has a direct impact on productivity and profit, but unlike financial performance, which is analyzed and reviewed regularly, culture is rarely measured. All that is about to change. Join 300 franchise leaders for a deep dive into how to create and maintain a leader-driven culture that aligns team behavior with company values, and more importantly, how to measure and adjust to drive engagement, performance, compliance, and consistency.

Keynote: World Class Culture: It's Not What's On the Walls, It's What's In the Halls

Speaker: Nick Friedman, President, College Hunks Hauling Junk

1:30 pm – 2:30 pmSupplier Forum Executive Committee Meeting

1:30 pm – 5:15 pmEmerging Franchisor Bootcamp* (open to the first 500 Franchisors with 100 units or less)

3:00 pm – 4:00 pmSupplier Forum Orientation

3:00 pm – 5:00 pmMarketing & Innovation Committee Meeting

4:30 pm – 5:30 pmNew Member & First-Time Attendee Workshop

5:00 pm – 6:00 pmNextGen Reception (by invitation only)

5:30 pm – 6:30 pmNew Member & First-Time Attendee Reception

5:30 pm – 6:30 pmFranchisee Open House Reception (open to all Franchisees)

6:30 pm – 8:00 pmThe Buzz


*Separate registration and/or fee applies.

7:00 am – 7:00 pmRegistration Desk Open

7:00 am – 8:15 amPrayer Breakfast*

7:00 am – 8:30 amSupplier Forum Advisory Board & Membership Meeting

8:00 am – 5:00 pmInternational Lounge

8:00 am – 5:00 pmFranchisee Hospitality Lounge (open to all Franchisees)

8:30 am – 10:30 am


Elements of Successful Franchising

Financial Summit

Franchise Development/Sales Summit

Franchise Relations Summit

International Summit - Track One

International Summit - Track Two

Joint Employer Issues Summit

Marketing & Innovation Summit

Operations Summit

8:45 am – 11:45 amNextGen Competition - Round One

9:15 am – 10:30 amSpecialty Seminars

10:40 am – 12:00 pmMini Super Sessions

10:45 am – 12:30 pmMembership Committee Meeting

11:15 am – 12:45 pmLunch Buffet Available

12:00 pm – 12:45 pmFranPAC VIP Event (by invitation only)

1:00 pm – 3:00 pmOpening General Session (doors open at 12:30 pm)

3:15 pm – 4:30 pmConcurrent Learning Labs

4:30 pm – 7:30 pmChairman's Reception with Exhibitors

4:45 pm – 5:45 pmCFE Graduates' Celebration (by invitation only)

4:45 pm – 6:15 pmLegal Legislative Committee Meeting

6:00 pm – 8:00 pmInternational Committee Meeting

6:30 pm – 7:30 pmIFA Foundation Reception (by invitation only)

8:00 pm – 9:30 pmInternational Reception


*Separate registration and/or fee applies.

7:00 am – 6:00 pmRegistration Desk Open

8:00 am – 5:00 pmInternational Lounge

8:00 am – 5:00 pmFranchisee Hospitality Lounge (open to all Franchisees)

8:00 am – 10:00 amSuper Session with Continental Breakfast (breakfast available from 7:30 am - 9:00 am)

10:15 am – 11:30 amConcurrent Learning Labs

11:45 pm – 1:15 pmIFA Foundation Board of Trustees Meeting

11:45 am – 2:45 pmNetworking Lunch with Exhibitors (lunch available from 11:45 am - 1:15 pm)

12:30 pm – 2:30 pmFranchisee Forum Meeting (open to all Franchisees)

1:15 pm – 2:15 pmInternational Attendees' Networking Event

1:15 pm – 2:45 pmICFE Board Meeting

3:00 pm – 4:45 pmBusiness Solution Roundtables

5:00 pm – 7:00 pmReception with Exhibitors

8:00 pm – 11:30 pmThe Bash

7:30 am – 12:00 pmRegistration Desk Open

8:00 am – 9:45 amBusiness Solution Roundtables with Continental Breakfast (breakfast available from 7:30 am - 9:00 am)

8:00 am – 9:45 amFranchise Relations Committee Meeting

8:00 am – 9:45 amFranchising in the Social Sector Task Force Meeting

10:15 am – 12:15 am

Closing General Session

Creating a Culture of Courage

Keynote Speaker: Patrick Sweeney, Fear Guru, Motivational Speaker and Author

What holds most people back from their full potential isn’t lack of skill or lack of will, it’s fear.

The human brain is designed primarily for survival. That architecture interferes with our happiness, success and fulfillment in all walks of life. In fact, conferences like the IFA Convention present a great opportunity to learn new and exciting strategies, ones that could dramatically change businesses and lives, yet only a fraction of attendees implement those ideas. What is holding them back? Many leaders fear failure or are afraid of changing the status quo and rocking the boat. Stagnant leaders live in a fearful culture where employees do things because “that’s the way it’s always been done” or because they fear losing their jobs. In this riveting presentation, Patrick will explain why we get stuck in a prison of less-than-peak performance. Then he will give you tangible neuroscience techniques to take home and increase your success, power and happiness.

Imagine finishing second in the US Olympic trials in rowing, when you could have been a gold medalist, or raising almost $30 million and creating the first cloud computing company only to have your venture capitalist make all the money when it was sold, and worst of all, needing six cocktails just to get on a plane for a business trip, or not going at all. Fear locked Patrick Sweeney in a prison of constant suffering until he met with the ultimate terror – the diagnosis of a rare form of leukemia and a slim chance of survival. After beating the disease thanks to talented doctors, cutting- edge mental techniques learned at the Olympic training center, and the grace of God, his whole life changed. He took flying lessons, started a new company sold it for millions, and then started another. He’s now living the life of his dreams setting world records, adventuring across the globe, mentoring top CEOs, and inspiring audiences worldwide.

Patrick’s mission is to teach millions of people the superpower of courage. For his upcoming book Fear as Fuel he interviewed more than 30 neuroscientists and psychologists for the newest investigations on how the brain functions and the secrets of overcoming our fear-based survival instincts. Patrick translates a vast continuum of scientific research into practical tactics on how to live to your fullest potential both personally and professionally, create super-successful businesses, fulfilling relationships and raise courageous happy children. Using fear as fuel, you’ll begin to confidently make the best decisions of your life and unleash a new level of power.

12:15 pmIFA's 2019 Annual Convention Officially Adjourns

Mandalay Bay Resort & Casino
3950 S Las Vegas Blvd
Las Vegas, NV 89119

IFA has reserved room blocks at two hotels within the Mandalay Bay Resort & Casino complex - Mandalay Bay and Delano Las Vegas. The room rates at each hotel are as follows: Mandalay Bay: Thursday, Feb. 21-Tuesday, Feb. 26: $189/night; Wednesday, Feb. 27 and Thursday, Feb. 28: $129/night // Delano Las Vegas - Thursday, Feb. 21-Tuesday, Feb.26: $246/night; Wednesday, Feb. 27 and Thursday, Feb. 28: $186/night. Make your reservations at either hotel, by calling 877-632-9001 or by visiting the below link. The deadline for booking your room at all Convention hotels is January 30, 2019 (or when the room blocks sell out, whichever comes first). NOTE: all room nights are subject to a discounted $12 resort fee.


IFA’s 60th Annual Convention
February 8-11, 2020
Orlando World Center, Orlando, FL

IFA’s 61st Annual Convention
February 21-24, 2021
Mandalay Bay, Las Vegas, NV

IFA’s 62nd Annual Convention
February 26 - March 1, 2022
San Diego Convention Center, Manchester Grand Hyatt, San Diego, CA


Please Note: NO third party vendors are authorized to sell our Annual Convention attendee list, and NO third party vendor is authorized to book hotel rooms through our room block. Be sure to book your reservations for IFA’s Convention through the website and phone number listed towards the bottom of this web page, or directly through the hotel of choice. Don’t be fooled by offers from third party sources indicating that they are officially booking rooms or selling attendee lists for the IFA Convention - they are NOT affiliated with IFA or our Convention. Buyer beware, many of these offers are fraudulent attempts to solicit money from you for a non-existent reservation or list.

To contact the IFA Conferences Department, please email events@franchise.org or call 202-662-0763.

Do you have a speaker suggestion for this event? Let us know!