2024 IFA Convention Logo

2024 IFA Annual Convention

Lock in Early Bird Registration Rates by December 15, 2023!
CFE Credits Available
Yes
Register Now
February 17 - 20, 2024
|

Phoenix Convention Center
100 N 3rd St
Phoenix, AZ 85004
United States

Event DetailsAgendaLocationExhibitors & SponsorsSponsorsFAQs
Register

Franchise Smarter

Registration is now open!

JOIN IFA AND THE FRANCHISING COMMUNITY IN PHOENIX, AZ FEBRUARY 17-20, 2024 FOR FRANCHISING'S #1 EVENT - IFA'S ANNUAL CONVENTION!

Find sustainable, long-term strategies to stay ahead and ensure your franchise continues to grow and thrive. Plan strategically now for better results later. The most successful franchises aren’t built by accident. They are built with the strategies shared at the IFA Annual Convention.

Register 5 or more people for a discounted rate!

Check out these videos from the 2023 Annual Convention in Las Vegas, NV: 

 

Sunday Recap Video

 

Monday Recap Video

 

Tuesday Recap Video

 

Please Note: NO third-party vendors are authorized to sell our convention attendee list, and NO third party vendor is authorized to book hotel rooms through our room block. Be sure to book your reservations for IFA's Convention through the website and phone number listed towards the bottom of this web page or directly through the hotel of choice. Don't be fooled by offers from third party sources indicating that they are officially booking rooms or selling attendee lists for the IFA Convention - they are NOT affiliated with IFA or our convention. Buyer beware many of these offers are fraudulent attempts to solicit money from you for a non-existent reservation or list.

Agenda

Printable Schedule at a Glance
Friday, February 16 (Pre-Convention)
Session Title
Registration
Time Start
07:30 am
Time End
05:00 pm
Session Title
CFE Special Sessions
Session Summary

Breakfast, Breaks, and lunch served

Time Start
09:00 am
Time End
05:00 pm
Session Title
Finance Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
11:00 am
Time End
12:30 pm
Session Title
IFA Executive Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
12:30 pm
Time End
01:30 pm
Session Title
IFA Board of Directors' Meeting (Board Members & Past Chairs only)
Session Summary

Location: Sheraton Grand

Time Start
02:00 pm
Time End
05:00 pm
Session Title
Membership Committee Meeting
Time Start
05:00 pm
Time End
06:30 pm
Session Title
IFA Board Dinner
Time Start
07:30 pm
Time End
09:30 pm
Saturday, February 17
Session Title
Registration
Time Start
07:00 am
Time End
07:30 pm
Session Title
Registration Lounge
Time Start
07:00 am
Time End
07:30 pm
Session Title
International Lounge
Time Start
08:00 am
Time End
05:00 pm
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
IFA Education Advisory Board Meeting
Time Start
07:30 am
Time End
08:30 am
Session Title
Supplier Forum Advisory Board Executive Meeting
Time Start
07:30 am
Time End
08:30 am
Session Title
Emerging Franchisor Bootcamp
Time Start
07:30 am
Time End
10:30 am
Session Title
CFE Special Sessions
Session Summary

Breakfast, Breaks, and lunch served

Time Start
08:00 am
Time End
04:00 pm
Session Title
Women's Franchise Committee Meeting
Time Start
08:00 am
Time End
09:30 am
Session Title
Legal Legislative Committee & Legislative Action Group (LAG) Meeting
Time Start
08:00 am
Time End
09:00 am
Session Title
Franchise Relations Committee Meeting
Time Start
08:30 am
Time End
09:30 am
Session Title
Franchisee Forum Meeting
Time Start
08:30 am
Time End
09:30 am
Session Title
Marketing & Innovation Committee Meeting
Time Start
09:00 am
Time End
10:00 am
Session Title
Supplier Forum Advisory Board Meeting
Time Start
09:30 am
Time End
11:00 am
Session Title
VetFran Committee Meeting
Time Start
10:00 am
Time End
11:00 am
Session Title
Franchisor Forum Meeting
Time Start
11:00 am
Time End
12:00 pm
Session Title
Social Sector Committee Meeting
Time Start
11:00 am
Time End
12:00 pm
Session Title
New Supplier Member/First time Supplier Attendee Meet Up
Time Start
10:00 am
Time End
10:30 am
Session Title
IFA Foundation Board of Trustees Meeting
Time Start
11:30 am
Time End
01:00 pm
Session Title
Annual Leadership Conference
Time Start
11:45 am
Time End
04:00 pm
Session Title
New Member & First-Time Attendee Reception and Workshop
Time Start
03:15 pm
Time End
04:15 pm
Session Title
Opening General Session
Time Start
04:30 pm
Time End
06:30 pm
Session Title
Opening Reception
Time Start
06:30 pm
Time End
08:00 pm
Session Title
FOY Celebration
Time Start
07:00 pm
Time End
08:00 pm
Session Title
Dine Arounds with Board Members and IFA Staff (open to all attendees)
Time Start
07:30 pm
Time End
09:30 pm
Sunday, February 18
Session Title
Registration
Time Start
06:00 am
Time End
06:00 pm
Session Title
Prayer Breakfast
Session Summary

Location: Sheraton Grand

Time Start
06:30 am
Time End
07:45 am
Session Title
Morning Break in Registration Lounge
Time Start
07:00 am
Time End
08:00 am
Session Title
International Lounge
Time Start
08:00 am
Time End
12:00 pm
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
Super Sessions [4]
Time Start
08:00 am
Time End
10:00 am
Session Title
Morning Break in Registration Lounge
Time Start
10:00 am
Time End
10:30 am
Session Title
FranPAC VIP Event
Time Start
10:30 am
Time End
12:00 pm
Session Title
General Session
Time Start
10:30 am
Time End
12:00 pm
Session Title
Exhibit Hall Open with Lunch
Time Start
12:00 pm
Time End
01:30 pm
Session Title
Education Concurrent Breakout Session
Time Start
01:30 pm
Time End
02:30 pm
Session Title
Leadership Think Tank & Idea Exchange
Time Start
01:30 pm
Time End
03:00 pm
Session Title
Beverage Break in Registration Lounge
Time Start
02:30 pm
Time End
03:00 pm
Session Title
Thought Leadership Roundtables
Session Summary

[2] 40-minute rounds

Time Start
03:00 pm
Time End
04:30 pm
Session Title
Exhibit Hall Open with Reception
Time Start
04:30 pm
Time End
06:30 pm
Session Title
CFE Celebration w/ Graduates
Time Start
05:30 pm
Time End
06:30 pm
Session Title
Veterans' Reception
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
Diversity Institute Reception
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
08:00 pm
Session Title
International Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
International Reception
Session Summary

Location: Sheraton Grand

Time Start
07:30 pm
Time End
08:30 pm
Session Title
Dine Arounds with Board Members and IFA Staff (open to all attendees)
Time Start
07:30 pm
Time End
09:30 pm
Monday, February 19
Session Title
Franchise Fitness Hour - 5K Fun Run/Walk
Time Start
06:00 am
Time End
07:00 am
Session Title
Registration
Time Start
07:00 am
Time End
06:15 pm
Session Title
Exhibit Hall Open with Breakfast
Time Start
08:00 am
Time End
09:00 am
Session Title
International Lounge
Time Start
08:00 am
Time End
05:00 pm
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
IFA Past Chairs Meeting
Time Start
08:00 am
Time End
09:00 am
Session Title
Diversity Institute Meeting: Pride & Black Franchise Leadership, Hispanic & Latino Councils
Time Start
08:00 am
Time End
09:00 am
Session Title
Education Concurrent Breakout Sessions
Time Start
09:00 am
Time End
10:00 am
Session Title
Morning Beverage Break in Registration Lounge
Time Start
10:00 am
Time End
10:30 am
Session Title
Thought Leadership Roundtables
Session Summary

[2] 40 minute rounds

Time Start
10:30 am
Time End
12:00 pm
Session Title
Exhibit Hall Open with Lunch
Time Start
12:00 pm
Time End
01:30 pm
Session Title
Education Concurrent Breakout Sessions
Time Start
01:30 pm
Time End
02:30 pm
Session Title
Afternoon Beverage Break in Registration Lounge
Time Start
02:30 pm
Time End
03:00 pm
Session Title
Closing General Session
Time Start
03:00 pm
Time End
04:30 pm
Session Title
Exhibit Hall Open with Closing Reception
Time Start
04:30 pm
Time End
06:30 pm
Session Title
FranPAC Happy Hour
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
IFA Unplugged
Session Summary

Location: Sheraton Grand

Time Start
09:00 pm
Time End
12:00 am
Tuesday, February 20
Session Title
Ad hoc meetings
Time Start
08:00 am
Time End
11:30 am
Session Title
Immersive Workshops [3]
Time Start
08:00 am
Time End
11:30 am
Session Title
Convention Officially Adjourns
Time Start
11:30 am
Friday, February 16 (Pre-Convention)
Session Title
Registration
Time Start
07:30 am
Time End
05:00 pm
Session Title
CFE Special Sessions
Session Summary

Breakfast, Breaks, and lunch served

Time Start
09:00 am
Time End
05:00 pm
Session Title
Finance Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
11:00 am
Time End
12:30 pm
Session Title
IFA Executive Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
12:30 pm
Time End
01:30 pm
Session Title
IFA Board of Directors' Meeting (Board Members & Past Chairs only)
Session Summary

Location: Sheraton Grand

Time Start
02:00 pm
Time End
05:00 pm
Session Title
Membership Committee Meeting
Time Start
05:00 pm
Time End
06:30 pm
Session Title
IFA Board Dinner
Time Start
07:30 pm
Time End
09:30 pm
Saturday, February 17
Session Title
Registration
Time Start
07:00 am
Time End
07:30 pm
Session Title
Registration Lounge
Time Start
07:00 am
Time End
07:30 pm
Session Title
International Lounge
Time Start
08:00 am
Time End
05:00 pm
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
IFA Education Advisory Board Meeting
Time Start
07:30 am
Time End
08:30 am
Session Title
Supplier Forum Advisory Board Executive Meeting
Time Start
07:30 am
Time End
08:30 am
Session Title
Emerging Franchisor Bootcamp
Time Start
07:30 am
Time End
10:30 am
Session Title
CFE Special Sessions
Session Summary

Breakfast, Breaks, and lunch served

Time Start
08:00 am
Time End
04:00 pm
Session Title
Women's Franchise Committee Meeting
Time Start
08:00 am
Time End
09:30 am
Session Title
Legal Legislative Committee & Legislative Action Group (LAG) Meeting
Time Start
08:00 am
Time End
09:00 am
Session Title
Franchise Relations Committee Meeting
Time Start
08:30 am
Time End
09:30 am
Session Title
Franchisee Forum Meeting
Time Start
08:30 am
Time End
09:30 am
Session Title
Marketing & Innovation Committee Meeting
Time Start
09:00 am
Time End
10:00 am
Session Title
Supplier Forum Advisory Board Meeting
Time Start
09:30 am
Time End
11:00 am
Session Title
VetFran Committee Meeting
Time Start
10:00 am
Time End
11:00 am
Session Title
Franchisor Forum Meeting
Time Start
11:00 am
Time End
12:00 pm
Session Title
Social Sector Committee Meeting
Time Start
11:00 am
Time End
12:00 pm
Session Title
New Supplier Member/First time Supplier Attendee Meet Up
Time Start
10:00 am
Time End
10:30 am
Session Title
IFA Foundation Board of Trustees Meeting
Time Start
11:30 am
Time End
01:00 pm
Session Title
Annual Leadership Conference
Time Start
11:45 am
Time End
04:00 pm
Session Title
New Member & First-Time Attendee Reception and Workshop
Time Start
03:15 pm
Time End
04:15 pm
Session Title
Opening General Session
Time Start
04:30 pm
Time End
06:30 pm
Session Title
Opening Reception
Time Start
06:30 pm
Time End
08:00 pm
Session Title
FOY Celebration
Time Start
07:00 pm
Time End
08:00 pm
Session Title
Dine Arounds with Board Members and IFA Staff (open to all attendees)
Time Start
07:30 pm
Time End
09:30 pm
Sunday, February 18
Session Title
Registration
Time Start
06:00 am
Time End
06:00 pm
Session Title
Prayer Breakfast
Session Summary

Location: Sheraton Grand

Time Start
06:30 am
Time End
07:45 am
Session Title
Morning Break in Registration Lounge
Time Start
07:00 am
Time End
08:00 am
Session Title
International Lounge
Time Start
08:00 am
Time End
12:00 pm
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
Super Sessions [4]
Time Start
08:00 am
Time End
10:00 am
Session Title
Morning Break in Registration Lounge
Time Start
10:00 am
Time End
10:30 am
Session Title
FranPAC VIP Event
Time Start
10:30 am
Time End
12:00 pm
Session Title
General Session
Time Start
10:30 am
Time End
12:00 pm
Session Title
Exhibit Hall Open with Lunch
Time Start
12:00 pm
Time End
01:30 pm
Session Title
Education Concurrent Breakout Session
Time Start
01:30 pm
Time End
02:30 pm
Session Title
Leadership Think Tank & Idea Exchange
Time Start
01:30 pm
Time End
03:00 pm
Session Title
Beverage Break in Registration Lounge
Time Start
02:30 pm
Time End
03:00 pm
Session Title
Thought Leadership Roundtables
Session Summary

[2] 40-minute rounds

Time Start
03:00 pm
Time End
04:30 pm
Session Title
Exhibit Hall Open with Reception
Time Start
04:30 pm
Time End
06:30 pm
Session Title
CFE Celebration w/ Graduates
Time Start
05:30 pm
Time End
06:30 pm
Session Title
Veterans' Reception
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
Diversity Institute Reception
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
08:00 pm
Session Title
International Committee Meeting
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
International Reception
Session Summary

Location: Sheraton Grand

Time Start
07:30 pm
Time End
08:30 pm
Session Title
Dine Arounds with Board Members and IFA Staff (open to all attendees)
Time Start
07:30 pm
Time End
09:30 pm
Monday, February 19
Session Title
Franchise Fitness Hour - 5K Fun Run/Walk
Time Start
06:00 am
Time End
07:00 am
Session Title
Registration
Time Start
07:00 am
Time End
06:15 pm
Session Title
Exhibit Hall Open with Breakfast
Time Start
08:00 am
Time End
09:00 am
Session Title
International Lounge
Time Start
08:00 am
Time End
05:00 pm
Session Title
Franchisee Hospitality
Time Start
08:00 am
Time End
05:00 pm
Session Title
IFA Past Chairs Meeting
Time Start
08:00 am
Time End
09:00 am
Session Title
Diversity Institute Meeting: Pride & Black Franchise Leadership, Hispanic & Latino Councils
Time Start
08:00 am
Time End
09:00 am
Session Title
Education Concurrent Breakout Sessions
Time Start
09:00 am
Time End
10:00 am
Session Title
Morning Beverage Break in Registration Lounge
Time Start
10:00 am
Time End
10:30 am
Session Title
Thought Leadership Roundtables
Session Summary

[2] 40 minute rounds

Time Start
10:30 am
Time End
12:00 pm
Session Title
Exhibit Hall Open with Lunch
Time Start
12:00 pm
Time End
01:30 pm
Session Title
Education Concurrent Breakout Sessions
Time Start
01:30 pm
Time End
02:30 pm
Session Title
Afternoon Beverage Break in Registration Lounge
Time Start
02:30 pm
Time End
03:00 pm
Session Title
Closing General Session
Time Start
03:00 pm
Time End
04:30 pm
Session Title
Exhibit Hall Open with Closing Reception
Time Start
04:30 pm
Time End
06:30 pm
Session Title
FranPAC Happy Hour
Session Summary

Location: Sheraton Grand

Time Start
06:30 pm
Time End
07:30 pm
Session Title
IFA Unplugged
Session Summary

Location: Sheraton Grand

Time Start
09:00 pm
Time End
12:00 am
Tuesday, February 20
Session Title
Ad hoc meetings
Time Start
08:00 am
Time End
11:30 am
Session Title
Immersive Workshops [3]
Time Start
08:00 am
Time End
11:30 am
Session Title
Convention Officially Adjourns
Time Start
11:30 am
Franchisor/Supplier Member - Early Bird Rate (Discounted rate for 5+ registrations)
1249
$
Register
Franchisor/Supplier Non-member (Discounted rate for 5+ registrations)
6499
$
Register
Franchisee Member or Non-member – Early Bird Rate (Discounted rate for 5+ registrations)
649
$
Register

Location & Travel

IFA's 2024 Annual Convention will take place in Phoenix, AZ at the Phoenix Convention Center; A few sessions will also take place at the Sheraton Grand Phoenix, which is the convention headquarters hotel. IFA will have room blocks available at 5 hotels near the convention center Sheraton Grand Phoenix Hotel; Renaissance Phoenix Downtown Hotel; Hyatt Regency Downtown; Hilton Garden Inn Phoenix Downtown; The Westin Phoenix Downtown. Links to book are listed below the pricing information!

The deadline for booking at the Hilton Garden inn is Wednesday, January 17, 2024 and Thursday, January 25, 2024 for all other hotels. Pricing for the room blocks are as follows:

Hilton Garden Inn
A 3-minute walk from the Phoenix Convention Center.
$269/night +tax (Single/Double Standard Room)
$279/night + tax (Triple Standard Room)
$289/night + tax (Quad Standard Room)

Sheraton Grand (Headquarter Hotel)
A 5-minute walk from the Phoenix Convention Center.
$279/night +tax

Hyatt Regency
A block from the Phoenix Convention Center.
$289/night +tax

Renaissance
A 3-minute walk from the Phoenix Convention Center.
$289/night +tax (Standard Room)
$389/night + tax (Junior Suite)
$489/night + tax (Executive Jr. Suite/ Hospitality Suite)

The Westin
An 8-minute walk from the Phoenix Convention Center.
$309/night + tax + standard group amenities fee*

The standard group amenities fee is $14.00 per room/night + tax.
This fee will cover several amenities, which include:
· Two Glasses of Craft Beer, Two Glasses of House Wine, or Two non-alcoholic beverages in Jacy & Dakota per day
· Premium Internet in Guest Room and Lobby
· Westin Gear Lending for One Person per night

error
EVENT VENUE: Phoenix Convention Center

100 N 3rd St
Phoenix, AZ 85004
United States

Explore Phoenix
hilton
HOTEL: Hilton Garden Inn Phoenix Downtown

15 E Monroe St
Phoenix, AZ 85004
United States

Book Your Room
error
HOTEL: Sheraton Grand Phoenix Downtown (Headquarter Hotel)

340 N 3rd St
Phoenix, AZ 85004
United States

Book Your Room
Hyatt
HOTEL: Hyatt Regency Phoenix

122 N 2nd St
Phoenix, AZ 85004
United States

Book Your Room
r
HOTEL: Renaissance Phoenix Downtown Hotel

100 N 1st St
Phoenix, AZ 85004
United States

Book Your Room
Westin
HOTEL: The Westin Phoenix Downtown

333 N Central Ave
Phoenix, AZ 85004
United States

Book Your Room

Exhibitor & Sponsorship Opportunities

2024 Annual Convention Exhibitors
Reasons to Exhibit

Sponsors

Sponsors
Interested in Sponsoring?

FAQs

To contact the IFA Conferences Department, please email
events@franchise.org.

HOW MUCH ARE THE ADDITIONAL REGISTRATION FEES?

WHAT IS INCLUDED WITH THE CONFERENCE REGISTRATION PASS?

WHAT IS THE REGISTRATION CANCELLATION POLICY?

I AM HAVING TROUBLE LOGGING INTO MY IFA MEMBER ACCOUNT TO REGISTER, WHO DO I CONTACT?

HOW DO I REGISTER A LARGE GROUP?

I’M NOT AN IFA MEMBER. HOW DO I JOIN TO TAKE ADVANTAGE OF MEMBER PRICING?

HOW CAN MY COMPANY SPONSOR OR EXHIBIT AT THE IFA CONVENTION?

How many CFE credits will I receive by attending?

WHERE CAN I FIND RESOURCES FROM LAST YEAR’S IFA CONVENTION?

WHAT ARE THE FUTURE DATES OF IFA'S ANNUAL CONVENTION?

BEWARE OF FRAUDULENT COMMUNICATIONS

Please Note: NO third party vendors are authorized to sell our convention attendee list, and NO third party vendor is authorized to book hotel rooms through our room block. Be sure to book your reservations for IFA's Convention through the website and phone number listed towards the bottom of this web page or directly through the hotel of choice. Don't be fooled by offers from third party sources indicating that they are officially booking rooms or selling attendee lists for the IFA Convention - they are NOT affiliated with IFA or our convention. Buyer beware many of these offers are fraudulent attempts to solicit money from you for a non-existent reservation or list.