THREE WAYS TO STAND OUT IN TODAY’S COMPETITIVE FRANCHISE MARKETING LANDSCAPE

Strategic insights from a female marketing leader of the world’s largest smoothie franchise.

Is Door Knocking Dead? Embracing Traditional Marketing Tactics

Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had in your home? 





I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades. 

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