Swimming into Success: How British Swim School and Peppa Pig’s Collaboration Enhanced Brand Visibility and Engaged Young Swimmers August 21, 2024 By Greg Cory In the world of franchise marketing, forming authentic partnerships is essential for enhancing brand visibility and creating lasting connections with audiences. This summer British Swim School, the nation’s leading franchise learn to swim provider, partnered with Peppa Pig, an internationally beloved children’s character, to capture the attention of young swimmers and their families. This collaboration showcased the power of strategic alliances in driving brand awareness and delivering meaningful, family-friendly engagement.
The Social Media-ification of LinkedIn August 21, 2024 By Greg Cory In the last few years, the rise of the work-from-home culture has shifted how companies and people navigate work-life balance. Bringing work into the home has led to blurred lines and increased the casual and personalization or “social media-ification” of LinkedIn.
Webinar Recording | The Power of Local Engagement: Boosting Loyalty and Sales June 27, 2024 By Sara Williamson
Webinar Recording | Online to Offline: How To Supercharge Franchise Growth with Location Marketing June 11, 2024 By Sara Williamson
Webinar Recording | The New Search Optimization Strategy: Deep, Not Wide June 6, 2024 By Sara Williamson
Webinar Recording | How Franchisors & Franchisees Can Optimize Revenue Growth Through Integrated Marketing & Operations May 22, 2024 By Sara Williamson
Webinar Recording | Streamlining Franchise Signage and Avoiding Costly Mistakes May 7, 2024 By Sara Williamson
HOW FRANCHISE OWNERS CAN MAXIMIZE FRANCHISOR MARKETING EFFORTS February 26, 2024 By Greg Cory There’s a reason the franchise model continues to grow among entrepreneurs and those seeking independence and financial freedom.
FUNDAMENTALS SUPPORT SUCCESSFUL FRANCHISE MARKETING IN AN EVOLVING INDUSTRY February 8, 2024 By Greg Cory Marketing is the engine driving the franchise industry.