The many benefits of the franchise system have been well documented, as each year it gives thousands of talented entrepreneurs the support they need to successfully run their own business. One aspect of franchising that tends to fly under the radar is the reliability of service customers receive that comes through many years of consistent ownership at a given business location.

The culture and contribution you make to your customers, your community, and other stakeholders thrive with trust. Indeed, trust is the very currency of great franchisor/franchisee relationships, and nothing is as fast as the speed of trust.



 

A UAE-based specialist shares his views on the franchisor-franchisee relationship from the perspective of a Gulf-based investor.

The franchisee-franchisor relationship is not a fleeting experience; it is a major life decision for the candidate, and for the franchisor, an opportunity to build the brand or diminish it.

Without strong or successful franchisees, the model doesn’t matter. You won’t be able to implement your strategies and sell new franchisees without them.

Collaboration offers the best blend of franchisor and franchisee contribution, empowers franchisees to grow their businesses to fullest potential, and helps franchisees leverage resources to come out on top.

When you’re running your own business, there will always be obstacles to navigate in order to succeed, but when you run a business with your family, a new set of challenges is layered on to typical trials and tribulations.

Two common mistakes that franchisors make when reaching franchisee agreements are qualifying candidates that are under-capitalized and under-experienced. Evaluate your decision following five key steps to avoid making the wrong choice.

Lasting franchise success requires an understanding of behavioral sciences.

Being able to spot early signs of disengagement while a franchisee is still reasonably engaged and needs counsel is a process worth building or refining.