Growth Strategies Through Various Franchise Structures

By Greg Cory

There is no one-size-fits-all strategy to building a strong culture, but there are many paths to success and many ways to win the race. Consider four strategies used to grow franchised brands: individual location (one at a time), multi-unit development, master franchising, and area representative.

Attracting the Untapped Multi-Unit Operator

By Greg Cory

The multi-unit franchisee is an idea that has increased in popularity and frequency in franchising, and looks to be a trend that will continue moving forward. As the industry prepares for expansion, franchisors need to capitalize on all avenues to grow their franchise.

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