Annual event changes scope and understanding for franchise system’s leaders. 



Each year while attending the International Franchise Association’s annual convention, listening to the speakers, sitting in on the round tables

For women considering franchise business ownership in a predominantly male industry, there are several real and perceived roadblocks that one must overcome to succeed. Below are five ideas to help overcome these obstructions utilizing tips and stories from three of the top-performing owners in traditionally male franchise systems — who happen to be women.

Listening at every stage of the lead generation process is paramount.

Multi-unit franchisees dominate today’s marketplace, controlling more total units than their single-unit counterparts — and an increasing number are operating multiple brands. Franchisors, in tandem with the growing base of multi-unit operators, have recognized this change and responded by altering their sales approach, even their franchise disclosure documents to accommodate multiple-unit sales to experienced franchisees.

Nontraditional expansion has great potential for a brand while fueling system-wide growth.

Lessons learned and a list of projects can help you build a new franchise brand.

Due diligence calls for serious attention to concept economics, leadership, product offering and the franchise disclosure document.

Strategic alliances may be worth the investment to increase brand coverage in today’s competitive environment.

Before starting your outreach campaign, understand your target audience.

Solving the local advertising spend problem with technology.