5 Personality Traits for a Successful Fitness Brand

By Greg Cory

Have you considered the personality your brand should have? Is it aligned with the values and pillars you’ve determined will create a successful franchise?



 



Fitness concepts in the franchise world have a particularly important role in the comm

Women in Franchising

By Greg Cory

“Franchising allows women, regardless of their backgrounds to grow personally and professionally…” – Shane Evans, co-founder and president of Massage Heights #WomenInBiz

Franchisee Friday, Al Fisher, Valpak

By Greg Cory

Al Fisher is the owner of the Southern Virginia territory of Valpak, a leader in local print and digital coupons. Currently, 470,000 homes receive consumer savings through Al Fisher’s Valpak mailings. Fisher has extensive experience in marketing, sal

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