It is unbelievable how quickly things can change. Within a matter of days, the business model that has helped sustain community staples like Huddle House and Perkins Bakery & Restaurant in various capacities for nearly 70 years has been turned on its head.

Winchester, VA-based Massage Envy franchisee Clifford Davison is working to ensure the health of his community and his employees in the time of COVID-19

Biggby Coffee franchisee James Connor is fueling health care workers with free coffee in Michigan

Sport Clips franchisee Al Rodriguez is providing clips for carers in at his Western PA locations

COVID-19’s effect likely to surpass both the 2007-2008 financial crisis and the economic impact related to the 9-11 terrorist attacks. Brands and industries, in many cases, were caught unprepared for the “stay at home” orders, supply chain and labor issues, and other impacts brought on rapidly by the pandemic.

Ohio-based FranNet consultant Tracy Rickman is feeding her community through a partnership with her local food pantry

As an increasing number of Americans are asked to shelter in place, franchises need to create new ways to reach their customers.

CD One Price Cleaners Franchisee in Illinois is providing an essential laundry and dry cleaning service to First Responders

Local business owners have no shortage of opportunities to support their communities.

With corporate communications, there is no one-size-fits-all approach; brands should focus on developing an overarching strategy with different messages for different target audiences.