From South Africa to South Florida: Our Journey to Becoming Executive Care Franchisees

The story of two determined parents and business owners that came to the United States for a better future and are thriving in the present.

Cause Marketing Delivers a Big Impact Through Small Moments

Pearle Vision’s Chief Marketing Officer writes why it is imperative that your franchise connects with its local communities, using the resources the brand has.

How Joining the Military Led This Veteran to Become a Business Leader and Franchisee

Navy Veteran Alex Weatherholt details how his time serving in the Navy helped him thrive as a Pool Scouts franchisee.

IFA Celebrates Giving Tuesday

A description of Giving Tuesday and what the IFA Foundation does to better communities.

About IFA 2020 Speaker Trent Shelton

Getting to know IFA 2020 speaker Trent Shelton.

SOCi’s newest resource, The Franchise Guidebook for Localized Social Advertising

With nearly 3.5 billion worldwide social media users active on a number of social platforms, reaching the right customer with the right message has become more challenging than ever.

Top Four Tips When Investing With Multiple Brands

The CEO of Aloha Poke Co., discusses what members of the franchise industry should keep in mind when expanding their franchise portfolio.

About IFA 2020 Keynote Speaker Simon Sinek

Learn about Simon Sinek, IFA’s Convention 2020 keynote speaker.

Supporting Our Veterans: Ways That Franchises Say “Thank You For Your Service”

How Sport Clips gives back to our nation’s veterans and their top three tips on running a successful fundraising campaign.

Opportunities For Our Troops: Why Veterans Should Consider Franchise Ownership

Army veteran and Dunkin’ Brands multi-unit franchisee, George J. Hart, discusses his time in the army and why he chose to transition into the franchise industry.

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