By Matt Haller, President and CEO, International Franchise Association Yesterday in Las Vegas, I did something I’ve never done in my five conventions as CEO: I threw out my prepared speech. In the spirit of our 2026 theme — Evolve — it felt right to try something new. So instead of delivering traditional remarks, I […]
Smarter Than Raising Prices or Cutting Staff: How 5 Franchise Brands Reengineered Value When rising costs put pressure on customers and franchisees alike, the traditional responses have been to raise prices or cut staff. But a new wave of franchise leaders is taking a different path: value reengineering — cutting what doesn’t matter to customers […]