Smarter Than Raising Prices or Cutting Staff: How 5 Franchise Brands Reengineered Value When rising costs put pressure on customers and franchisees alike, the traditional responses have been to raise prices or cut staff. But a new wave of franchise leaders is taking a different path: value reengineering — cutting what doesn’t matter to customers […]

From Franchise Times, January 9, 2026 The International Franchise Association has released its new Value of Franchising report, developed in partnership with Oxford Economics, to educate policymakers and highlight the franchise model’s economic and community impact. The report is based on a survey of more than 2,900 franchisees representing approximately 13,000 franchised establishments, along with […]