Second-Act Emerging Franchisor Shares What’s Changed — and What Hasn’t — Since Building a 660+ Unit Franchise System Across Three Decades.

In today’s ever-crowded franchise landscape, standing out from the competition is not just necessary — it’s critical.

New technologies have positively impacted the franchising industry, enabling franchisors to give operators more effective business solutions and ways to enhance the overall customer experience.

When I joined the WIN family in 2018, with no prior experience in franchising or in the multi-billion-dollar home inspection industry, I spent weeks listening to our Strategic Partners (how we refer to our franchise owners) to hear their insights about WIN, including challenges confronting them and the opportunities in our industry.

Diversity, equity and inclusion are no longer just buzzwords; they are fundamental pillars of progress and success in the modern business landscape.

I have always followed my gut in navigating different phases of my career.

Strategic insights from a female marketing leader of the world’s largest smoothie franchise.

Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had in your home? 





I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades. 

Now, more than ever, you need an agile and effective business strategy to scale your company from a start-up to an industry giant. Any good business strategy needs an even better execution plan. With all the moving parts of strategy execution, from visioning and setting objectives and missions to resource allocation and ideating action plans, you must be efficient and expedient to gain ground and move fast. This is where marketing automation saves the day. Let’s explore how marketing automation elevates business strategies and provides overall benefit to a brand’s digital marketing campaign. 

There are some elements to business that are timeless. Your company’s mission, values and vision typically remain consistent over time. Today, how your business adapts to changing technology is the biggest determinant in its ability to stand the test of time.