Category: Marketing

Franchise Tonight! Evolving, Growing, and Going Big in 2026

By Matt Haller, President and CEO, International Franchise Association Yesterday in Las Vegas, I did something I’ve never done in my five conventions as CEO: I threw out my prepared speech. In the spirit of our 2026 theme — Evolve — it felt right to try something new. So instead of delivering traditional remarks, I […]

Multi-Generational Franchising: Engaging Gen Z & Millennials as Next-Gen Franchisees and Consumers
How to Plan Networking Gatherings That Actually Deliver Value
Case Study: Jamba (GoToFoods)
Case Study: Chicken Salad Chick
Webinar Recording | The We Stage – Building a High-Performing Franchise Network
Case Study: We Sell Restaurants
Case Study: Dogtopia
The Value of Franchising: Local Ownership, Stronger Jobs, and Community Impact
Stretching the Limits: How Decentralized Leadership Powers Stretch Zone

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