Ira Klusendorf, Vice President of Marketing at Verlo Mattress, embraces new AI technologies and encourages his franchisees to do the same. As the Verlo team is busy expanding their footprint across the country, Ira believes AI can be an “easy button” for franchisees to use to free up time for more important tasks. Below he shares his experience and advice about rolling out this new technology to Verlo’s franchisees that can help with validating the use of AI in any company’s localized marketing:

The competition for qualified franchisees has never been higher, making it difficult for many franchise companies to grow their networks at the pace they would like. Forward-looking franchise systems have integrated digital strategies into their approach to maintain momentum and out-maneuver their competitors.



Based on our work with hundreds of franchise systems, we’ve summarized our top three strategies to employ digital media to find and engage potential franchisees.

You’ve been dreaming about purchasing a commercial cleaning franchise, and you think it might be time. What could be better than setting your own hours, being your own boss, and (most importantly) doing what you’re passionate about? These thoughts compel you. But just before you make the move, doubt creeps in, and you pause.



Are you really ready?

The key to accelerating brand growth within the hyper-competitive franchise landscape is to drive profitability.





But, as most franchise brands know all too well, this can be an excruciating challenge. Especially when regularly facing obstacles such as:



Skepticism on the part of franchise owners toward franchisors

Difficulty of franchise owners understanding traditional financials and location metrics

Lack of franchisors knowing what metrics to monitor or even how to access them in a timely and efficient way

Discover the incredible potential that awaits entrepreneurs in the commercial cleaning industry and how it offers a low-cost investment opportunity to be your own boss. Countless companies yearly rely on cleaning services, creating a consistent demand for this industry.

In our recent Oxford Economics Study, we found that companies with stronger ethnic and cultural diversity were 22% more likely to out-perform companies lacking ethnic and cultural diversity. There are myriad reasons to look to traditionally underserved communities for the future of franchising, and these hotels are great examples of how, with strategic goals and focus, they can make a expand opportunities for Black entrepreneurs.

“Our new partnership with No Kid Hungry helps fulfill our mission to spread sunshine and inspire better within our communities,” said Charles Watson, CEO of Tropical Smoothie Café, LLC. “We believe in serving food and smoothies that truly nourish our guests and our communities, which is why partnering with a leading national nonprofit focused on connecting kids with healthy meals is the perfect alliance for us.”

Andy Popick, a Battalion Chief in the fire rescue service, has found a way to combine his passion for service and travel through a successful franchise with Cruise Planners. His journey from fire rescue to travel advisor is a testament to the flexibility and opportunities that Cruise Planners offers.

Express Employment Professionals (EEP), a globally franchised staffing company with more than 860 locations in five countries, helps good people find good jobs by connecting good companies with good people. The brand and its franchisees needed to increase the online presence of locations in order to achieve the company’s mission of putting a million people to work annually. It was crucial for the solution to be easily adopted by EEP franchisees to save them time, energy, and stress when it came to managing their own digital marketing efforts and getting people in the right jobs. Starting with a rollout to franchise locations in March 2022, SOCi helps EEP reach their local communities with a platform that provides franchise owners with easy-to-use tools and solutions that consolidate digital marketing efforts to save them time, effort, and money.