In the world of franchising, where consistency and operational excellence are crucial for success, training plays a pivotal role in ensuring that franchisees and their employees are equipped with the necessary knowledge and skills.

With more than 73 million Baby Boomers reaching the age of 65 or older by 2030, the focus on helping these seniors age in place with the use of technology has become more relevant than ever.

Emerging brands often represent the forefront of innovation, capturing the climate of current market trends and consumer demands.

Building local buzz and brand awareness is not a simple task. But a grassroots public relations campaign can be a low-cost, highly impactful strategy directed at both the geographic and demographic communities your business serves. In fact, this approach has proven to be one of the most genuine ways of connecting brands with their target audiences in a way that feels personal and authentic.

Yolanda Stevenson started TaxiMom with one route in 2004 in Richardson, TX. By 2019, she started her franchising journey, expanding to multiple cities in the Dallas-Fort Worth multiplex.

Second-Act Emerging Franchisor Shares What’s Changed — and What Hasn’t — Since Building a 660+ Unit Franchise System Across Three Decades.

What’s going on in the franchising world?

As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”



70% of consumers regard the quality of their customer experience as crucial. But delivering an unforgettable customer experience is no easy task.

With so many decisions to make when growing a franchise, how do you ensure you are steering your business toward success? Designed to help you navigate each stage of franchise growth, the IFA Emerging Franchisor Conference (EFC) is the best place to develop a roadmap tailored to your current needs.



The 2023 EFC held in New Orleans, LA will feature dedicated breakout session tracks tailored to the information you and your business need to grow to the next stage! These tracks will be based on the number of franchised units currently in your system. Click on the buttons below to view the suggested track agenda for your growth stage. 

In order to make a franchise successful, there are numerous factors to consider. We’ve boiled them down to four main principles:





1. Operations



It’s crucial to have an operations manual in order to run a successful franchise/company. The purpose of the operations manual is to organize, document and communicate operational requirements, systems and procedures for the franchisor and the franchisee. Consider the manual a toolkit, or bylaws for the business. From personnel to bookkeeping to quality controls, the manual documents the entire franchise’s protocols and procedures to operate within the brand concept.