Making the Most of Your Meeting or Convention: Back to the “Real” Basics

Getting the most out of a live event is exhilarating, and the result has the power to change lives. Take a fresh look at how the traditional model needs updating.

Owning a Franchise as a Second Career

For those eager to be engaged in a business and be their own boss, franchising offers entrepreneurs or semi-retired business people the opportunity and freedom to do just that within a safe, successful structure. These are business people with a range of skills and, most importantly, the work ethic to succeed and ability to recognize the value franchising offers.

The Balancing Act of Building a Franchise Brand

Successful franchise brands are built over time by consistently setting and meeting customer expectations of the brand experience.

Eight Top Mistakes of Franchise Industry Performance Management

An effective performance management system not only can help employees succeed, but can also benefit the performance of the business.

Franchising Gives Back: Expanding Our Reach, Sharing Our Stories

Many of you know “Franchising Gives Back” as an annual day of service that takes place at the start of the International Franchise Association annual convention. Roark Capital Group has partnered with the IFA Educational Foundation to launch a year-long, nationwide celebration of community leadership and the countless ways that franchise businesses support their local communities.

Improving Unit Network Profitability and Performance

Clear, concise processes can also quickly lead to improved performance.

Four Ways to Improve Your Business Development Efforts

Best practices is a hot buzzword right now, but don’t get lost in a jargon black hole. What it really boils down to is business development — taking the company you’ve got and helping to transform it into something to be admired.

Customer Satisfaction Processes: Surveys and Reputation Management

Today, marketing technology tools offer the most effective ways to manage your brand’s reputation both nationally and at the local franchise level. If you’re not using a marketing technology tool, online reputation management can easily demand lots of time.

Best Practices for Expanding Your Brand in a Region

Growing a brand throughout a region is not an easy task, especially for those with no previous business experience. It takes time and dedication, but when you have the right group of people working together with the same goal in mind, anything can be achieved.

How to Launch a Successful Regional Developer Program

The most effective regional developer programs tend to be winning scenarios for both the franchisor and the developer.

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