Local Marketing Solutions Group, Inc. Taps Top Franchise Veteran Tom Baber to Lead Newly Acquired Iconic Marketing Brand Money Mailer

Local Marketing Solutions Group, Inc. (LMSG) President and CEO Al Croke announced today the acquisition of the assets of direct marketing company Money Mailer, based in Cypress, CA. LMSG named long-time franchise-operator and board advisor Tom Baber as an investor and company CEO to lead the company on a purpose-driven mission to enable Money Mailer franchisees to help Main Street small and medium businesses quickly recover and thrive in the post COVID-19 economy.

COVID-19: A Time for Immediate Action, Support and Leadership

Vice President and General Counsel for Childrens Lighthouse Early Learning Schools℠, Stephanie Russ, comments on the brand’s response to COVID-19.

The Psychology of Being Our Best Under Pressure – Managing the Impact of Coronavirus on Your Mental Health and Relationships

In this stimulating and health-focused webinar, Greg Nathan, a registered psychologist and IFA member discussed managing the impact of coronavirus on mental and physical health, as well as on business and personal relationships. Mr. Nathan took a step-by-step approach to actions to be taken that improve mental attitudes, routines, and structures to lessen the anxiety produced by the change and uncertainty induced by Covid-19.

Finding Balance Through Franchising

How to balance both your family and franchising for strong relationships in both.

The Franchise Operations Manual of Tomorrow is Here Today

How successful franchises are enhancing their operations manuals with powerful new features and benefits.

Navigating your marketing strategy through COVID-19

With concerns around COVID-19 growing and social distancing becoming more important than ever, it’s a critical time for businesses everywhere. With so much unknown, your multi-location business must be communicating effectively and efficiently with customers. An open line of communication will give your customers a sense of reassurance during these troubling times.

A SLAM DUNK FOR FRANCHISING WITH FORMER NBA PLAYER CHAUNCEY BILLUPS

Chauncey Billups talks best practices, multi-unit franchising and how a good partnership comes from hard work and trust.

Featured Franchisees: March 2020

Each month, IFA’s Featured Franchisees column highlights two franchisees who have demonstrated successful and passionate accomplishments.

March People & News

A summary of all the position announcements, franchise news and franchising gives back stories for March 2020.

How Do I Deem My Brand as an “Essential” Business?

IFA and supplier leaders discussed the regulatory and communications components of deeming your business an “essential” business in light of local and state-mandated business closures. IFA’s Jeff Hanscom outlined the CISA guidance on Essential Businesses, which follows DHS guidelines, and the categories of essential businesses. The panelists then discussed various efforts on behalf of industries that supplement these “essential” businesses to maintain their operations. The panelists also discussed best practices to manage employee and customer response to continue business operations and how to navigate their health and safety.

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