As the housing and commercial construction markets continue to grow, many developers are looking into green construction solutions to maximize energy efficiency, take advantage of government incentives and upcoming policies, and reduce construction costs. These trends make green construction franchises a hot investment for 2022 and beyond.
IFA’s 2021 Supplier Source Book is the definitive guide to finding new supplier partners. The franchise community is constantly changing, and with that comes the need for new products, services, and expert advice. This year’s toolkit is full of valuable insights from IFA supplier members. The following pages showcase expert whitepapers on topics around digital marketing, public relations, franchise legal services, as well as valuable resources for franchisors, and our supplier member directory.
All business is local, especially for franchise sales. Your franchise sales representatives are the face of your company in the field, building relationships with potential local owners. They represent your company in email, but where are they in your advertising? Featuring your sales representatives in your advertising has proven benefits for their sales productivity and your brand.
In a post-COVID world that has caused many franchises and consumers to tighten their belts, mobile franchises are receiving a lot of attention from potential investors and franchisees due to their affordable franchise entry costs and lower operational expenses. One category showing exciting franchise growth that will likely continue into 2022 and beyond are mobile home improvement franchises.
When searching for the right franchise opportunity, many assume owning a franchise requires a large initial investment. However, each franchise has a unique business model and startup cost. Many different franchise opportunities can provide significant returns for low initial investments.
The 2021 IFA Leadership Summit brought franchising leaders from across the country to Washington, DC to hear from the nation’s leading political figures, to discuss the opportunities on the horizon for franchising, and to tackle some of the most critical challenges facing the industry. Read more about the Summit here.
Reach thousands of franchise professionals by exhibiting at franchising’s biggest event.
The International Franchise Association projects the market will continue to recover in 2021, with total franchise establishments growing at a rate of 3.5%. Consumers have increased their online time and spending, expecting brands to provide experiences that meet their more savvy post-Covid demands. According to Forrester, 61% of marketers say that localized marketing remains a largely untapped opportunity for their businesses.
Delivering consistent brand values and messaging across your franchisees can: (1) improve internal operations (2) help you establish a recognizable brand and (3) build trust with your customers and prospects. Brand consistency is created through a unified marketing communication strategy, to create a consistent experience across your different franchisee locations.
On September 9, 2021, President Biden announced through a COVID-19 Action Plan that his administration is requiring many employers to mandate their employees be vaccinated against COVID-19. The announcement covered federal employees, employees of federal contractors, employees of health care companies that receive Medicare or Medicaid, employees of certain education entities and millions of private-sector employees employed by companies with over 100 employees. The details are yet to come, including the penalties, exemptions and who may be eligible to opt for weekly testing instead of vaccination. While the President also issued two executive orders setting forth some of the parameters regarding the requirements for federal employees and employees of federal contractors, the details and requirements for employers of 100 or more employees were not covered in the executive orders.