IFA’s Marketing, Development, & Technology Toolkit is the key to unlocking your brand’s potential. Within this toolkit, you’ll find proven marketing approaches, development and operation strategies that create sustainable success, and technology innovations for explosive growth. The toolkit is designed to educate franchise professionals and equip you with the knowledge and contribute to future success. The following pages showcase five IFA supplier member companies providing resources and insights that, if fully utilized and implemented, will assist in improving your company’s efficiencies, and positively impact your business’ bottom line. This toolkit is essential reading for the future of your brand!
If the past couple of years have taught us anything, it’s that owning a business does not have to mean being glued to a desk or stuck inside a traditional storefront. In fact, the best option for some franchise owners is to find a home-based business or a business model that encourages you to bring your product and services directly to customer locations.
There are few things more rewarding than running your own business. Being the business owner puts you in charge and creates opportunities that can’t be matched. Imagine having the freedom to manage your own time, utilize your skills, and benefit from your hard work to secure your financial future.
NerdsToGo is an Executive Model Business Management Franchise opportunity in an industry that has been fragmented for years and has only one national competitor (Geek Squad), who is a subsidiary of a single big-box retail chain (Best Buy).
When the pandemic resulted in limited contact and stretched staff, most businesses’ customer service experiences suffered! One great solution to improve your customer service experiences is through a 24/7 live answering service.
According to IFA’s 2022 Labor Challenges Report, quality of labor is the most important recruiting challenge facing franchises today. 87.6% of survey participants reported franchisees having trouble finding skilled workers, with 21% having openings for skilled workers they had difficulty filling.
The end of the internet cookie era is coming, and it’s going to dramatically change the way brands, marketers and advertisers reach and engage their target audiences going forward. As we look ahead to the imminent changes in digital media, this webinar provides important perspective on historical audience tracking and what changes to third-party targeting and tracking mean for the future of advertising.
There’s a new role emerging in the franchise world: the franchise development officer (FDO). What is this leadership position, and why should everyone be paying attention? Let’s take a look.
Snap-on Tools is a U.S.-based global company headquartered in Kenosha, Wisconsin and has been named Entrepreneur’s top tool franchise for over 10 years, has been recognized by Franchise Business Review as a Recession-Proof Franchise, and is a member of the elite Franchise Business Review Hall of Fame. Snap-on Tools, as the leading innovator, manufacturer and marketer of high-end tools and equipment for professionals, powered through the health and economic challenges of the pandemic and continued to serve its loyal customers, as it has throughout its 100+ years of existence.
At the end of March, the Massachusetts Supreme Court issued its ruling in the case of Patel v. 7-Eleven, answering the question whether the state’s ‘ABC’ test for worker classification can apply to the relationship between franchisors and franchisees in the state. Similar to California’s recent enactment of AB5, the IFA sees a significant risk for the business model under an ‘ABC’ test and filed an amicus brief detailing those issues (link to brief). While the court’s conclusion that the franchise business model is subject to the state’s independent contractor test was disappointing, there were some key findings that should provide relief for franchisors doing business in the state.