Kumon of North America is part of the world’s largest after-school math and reading program that helps children of all ages become self-learners with over 2,000 franchisee locations in the United States alone. SOCi sat down with Vice President of Branding at Kumon Corporate, Leah Coyle, to discuss how the Covid-19 pandemic impacted their localized and digital marketing strategies and how they’re now embracing digital marketing, localized content, and empowering franchisees.
We share our clients’ entrepreneurial focus and deliver responsive, practical, creative and focused legal counsel to companies ranging from startups to well-known, established brands in domestic and international franchise, license, distribution, supply chain and international trade and customs matters.
Want a personalized, suggested schedule just for you and your business needs? We know that IFA’s Annual Convention offers a wide variety of sessions and events, and it is helpful to narrow options down by education tracks. Below is the list of, and a corresponding link to, agendas that pertain to the education tracks available during IFA’s 2023 Convention in Las Vegas. On the agenda accompanying your specific education track, you will find all the educational sessions we suggest, in addition to all events at Convention that you should attend. These agendas are just suggestions. All educational sessions being offered are displayed on franchise.org/convention!
With online advertising changing at a constant rate, you should fine-tune your marketing strategy and make budget adjustments on-the-go to stay ahead of the curve. Course-correcting your online advertising strategies and tweaking your marketing budget is intensive and consequential to your brand’s future, particularly if you’re a franchisor. Rapid marketing shifts will make you feel like you’re drowning if you don’t have a dynamic process to manage ongoing changes quickly and efficiently. This is where marketing automation saves the day.
Uplifting individuals and growing community goodwill are inescapable aspects of franchising. We are a people-first industry on the front lines in every community, everywhere. Local franchise owners are the local face of their brands with heart and drive for their local communities. There’s no question that franchise owners are committed to helping those around them, regardless of what industry, from counter-service restaurants making sure those in need are fed, to sign-manufacturers helping with covid safety materials. It’s in the franchising DNA.
STRATUS BUILDING SOLUTIONS Stratus Building Solutions (“Stratus”) is an independently-owned leading commercial cleaning service franchise company providing comprehensive, environmentally friendly janitorial, building cleaning, and office cleaning services primarily in the United States. Stratus has achieved scale: system sales of ~$150 million, operating in 68 markets across North America, excellent track record of double digit same-store-sales growth and highly profitable. Stratus also has a clear path to expanding into 85 additional markets in North America and thereafter, internationally. The profitability of Stratus is expected to ramp up significantly as it more than doubles the number of markets it operates in, and early-stage and underdeveloped markets continue to generate strong double-digit same-store sales growth. LIQUIDITY EVENT
IFA’s 2022 Supplier Source Book Toolkit is your definitive guide to finding new supplier partners. The franchise community is constantly changing, and with that comes the need for new products, services, and expert advice. This year’s toolkit is packed with valuable insights and resources from knowledgeable IFA supplier members. The following pages showcase expert whitepapers on topics including franchise legal services, payment methods, HR and recruiting, and our supplier member directory. This issue is essential reading for your brand’s growth!
November 11th is Veterans Day, a holiday meant to celebrate and honor all individuals who have served in the United States Military. Originally called Armistice Day, Veterans Day was first a celebration of the end of World War I. In 1938, Congress officially recognized Armistice Day as a national holiday. And then in 1954, President Eisenhower signed a bill dedicating the day to veterans that served in all wars, changing the name to Veterans Day.
Top franchise systems typically generate a high number of franchisee leads in January, February and March. Interest in franchising is high during the first quarter, which creates a surge in people researching franchise opportunities using social media, Google and other digital properties. If you are looking to grow your franchise system, there is no better time to launch a digital marketing campaign to fill your lead pipeline.
When AlphaGraphics became a part of MBE Worldwide in 2017, no one could have predicted the challenges that businesses would be facing just a few short years later with the Covid-19 pandemic. Like most other business owners in 2020 and 2021, AlphaGraphics franchisees were facing sales challenges, increased supply costs and a host of other issues. While being part of a franchise helped to mitigate some of these issues, it didn’t eliminate them. As the pandemic reached a plateau and the future remained uncertain, the leadership at AlphaGraphics and MBE knew they needed to provide owners with additional resources and support to ensure a strong bounce back to pre-pandemic levels.