With over 520 locations across the US and Canada and more than sixty years in business, the KOA franchise is at the top of outdoor hospitality. Throughout recent surges in outdoor recreation and changes to how people access camping, their mission, “connecting people to the outdoors and each other” has proved especially relevant. Diane Eichler, Vice President of Marketing for KOA, sat down with SOCi to discuss some of the digital transformations they’ve implemented to help bring camping online.

It can be difficult to create a unique selling proposition (USP) for Google Ads to help your location stand out amidst a sea of competitors, especially within urban and suburban settings. Focusing your marketing efforts on a narrow band of potential customers within local audiences is easier than ever thanks to Google Ads, but franchise marketing strategies often prove a unique challenge. That’s where your unique selling proposition comes in — it reflects the brand-level image of the parent company while also showcasing what your particular franchise business does best in one single sentence. You can do this yourself or work with a specialist agency like Lead to Conversion to smooth the process of developing top-notch keywords and facilitate the purchasing process of PPC ads.

Excitement is brewing over ChatGPT and how it can revolutionize human productivity. 

At times, franchise lead generation can take franchisors on an emotional roller coaster, and for good reason. Franchisors spend upwards of tens of thousands of dollars on franchise marketing and craft targeted messaging in hopes of attracting quality leads that turn into franchisees. However, too often leads stay in an initial inquiry stage and never go through a comprehensive qualifying process. It’s a failure in franchise marketing and sales that quickly hampers development teams, renders lead gen efforts wasted and sets back company growth goals, sometimes several years.

They worked for you before and now they want to come back. Does it make sense to hire a “boomerang” employee? Weigh the pros and cons and keep these additional tips in mind.

As a franchisor, you’ve grown your business to scale. Your business is profitable, you believe in its continued growth prospects, and you are looking to take some money off the table. You’ve read the headlines of other franchisors selling to private equity – what should you do?

NerdsToGo is a growing IT services franchise brand that provides a simple path to overcoming the pain points and complexities of technology. Friendly and approachable Nerds offer solutions for efficiency and security for small to medium-sized businesses, as well as the individual who needs help with personal computers, devices and home networks. As a Managed Services Provider for business, the Nerds can assess, design and support IT networks while providing remote support and vendor management.

When potential franchisees or restaurant groups are researching which multi-location brand with which they want to open locations and do business, there are several things they look for. Some usual suspects include access to supplies, business plan guidance, and ongoing communication. On top of these, franchisees look to the corporate team for marketing support through funds, strategy, content creation, and more.

The 2023 Franchising Economic Outlook is IFA’s annual study in partnership with FRANdata detailing the franchise sector’s performance for the past year and projected economic outlook for the year ahead, as well as an in-depth state outlook for all 50 states and Washington, D.C. The report highlights sector growth across eight key franchising business lines and details regional trends, including the top states for franchise growth. It also provides key insights into the state of the U.S. economy, trends in business, and challenges facing small business owners.

Tyrone Thomas Jr. is a San Diego native and restoration industry professional who has rapidly advanced in his career with PuroClean. Having previously served as a field technician, a project manager, a supervisor, and a production manager, he added the title of PuroClean franchise owner to his long list of roles when he joined the network in 2021. Since the opening of his PuroClean franchise in Clairemont, Tyrone has successfully scaled his PuroClean franchise to a multi-unit business.