FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

From Dreamers to Doers: The Hoffmans' Voyage with Cruise Planners

Matt and Chelsea Hoffman, a dynamic duo with a shared love for travel, embarked on a life-changing journey with Cruise Planners six years ago. Tired of their separate careers - Matt in Walt Disney World Resort Hotels and Chelsea as a schoolteacher - they sought a path that would bring them together, both in life and work.
December 05, 2023

From Engineering to Exploration: The Inspiring Voyage of Ariel Chavez

Ariel Chavez's journey with Cruise Planners began not on the high seas, but amidst the structured world of civil engineering. Hailing from Bolivia, Ariel's adventurous spirit and desire for a more fulfilling career steered him towards the travel industry. His quest for a balance between a rewarding career and his love for exploration led him to Cruise Planners, where he found the perfect amalgamation of passion and profession.
November 30, 2023

How Franchisors and Franchisees can Benefit from Digital Marketing

In the dynamic world of franchising, digital marketing stands out as one of the most powerful tools for both franchisors and franchisees. This article takes a look into various digital marketing strategies that can significantly benefit your franchise business.
November 29, 2023

How Goodcents Sets Up Franchisees for Successful Growth With The Right Partnerships

As many can relate, the Goodcents franchise is supported by a small but mighty corporate team wearing a lot of different hats. Jami Bond, Vice President of Franchise Development for Goodcents, shares how she leverages business partnerships for marketing to help alleviate the load on her teams, add expertise to their strategies, and set the stage for future growth:
November 21, 2023

Cracking the Code: How i9 Sports Is Dominating with Marketing Automation

The integration of technology is no longer a trend, but a necessity. Among the many tools and strategies a brand can implement for their marketing efforts, marketing automation stands out as a powerful force that can reshape the way businesses connect with their consumers, location owners, and internal teams. Few understand this transformation as intimately as Brandy Zickefoose, the Vice President of Marketing for i9 Sports. As a pioneer in the sports and recreation industry, the brand continues to use innovative approaches to elevate their marketing efforts. Beyond their impressive success lies a compelling story of leveraging marketing automation to revolutionize their brand, increase franchisee adoption rates, and increase their results to a phenomenal level.
November 20, 2023
Exclusive Insights

Why B2B Franchises Need to Leave Status Quo Proposal Processes Behind

Sometimes the status quo is a good thing. It can mean your franchise is using proven processes instead of reinventing the wheel.

But other times, opting for the status quo can be a major revenue killer. The methods and tools that got you here aren’t always the ones that will take you there. 
Here’s how most B2B franchises describe their status quo proposal process:
November 13, 2023

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