By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

Tropical Smoothie Cafe: Blending Mission and Values to Inspire Better

“Our new partnership with No Kid Hungry helps fulfill our mission to spread sunshine and inspire better within our communities,” said Charles Watson, CEO of Tropical Smoothie Café, LLC. “We believe in serving food and smoothies that truly nourish our guests and our communities, which is why partnering with a leading national nonprofit focused on connecting kids with healthy meals is the perfect alliance for us.”
July 31, 2023

Tips For Franchisee Tool Adoption From Express Professionals

Express Employment Professionals (EEP), a globally franchised staffing company with more than 860 locations in five countries, helps good people find good jobs by connecting good companies with good people. The brand and its franchisees needed to increase the online presence of locations in order to achieve the company’s mission of putting a million people to work annually. It was crucial for the solution to be easily adopted by EEP franchisees to save them time, energy, and stress when it came to managing their own digital marketing efforts and getting people in the right jobs. Starting with a rollout to franchise locations in March 2022, SOCi helps EEP reach their local communities with a platform that provides franchise owners with easy-to-use tools and solutions that consolidate digital marketing efforts to save them time, effort, and money.
July 17, 2023

Sailing Together: The Success Story of Isaiah and Deborah Banks with Cruise Planners

When Isaiah Banks, an active-duty officer in the U.S. Navy, first approached his wife Deborah about purchasing a Cruise Planners travel franchise, she was hesitant. With an active career in the tech field and Isaiah's military duties, she initially told her husband, “If you want to start a travel agency, you have to run it yourself."
July 17, 2023

Employee Benefits Trends for 2023: What Are the Future Trends?

For many workers, 2022 has been a year defined by opportunity and anxiety. The Great Resignation saw many employees leave their current employer in search of better opportunities elsewhere. At the same time, rising costs of living, especially in healthcare, has workers struggling to balance their work and home responsibilities. As we’ve become settled into 2023, employers should familiarize themselves with employee benefits industry trends to guide their decision-making.
July 06, 2023