The Franchise Advantage: The Pros of Becoming a Franchisee
Sponsored content by Pet Wants.
There are multiple paths you can take when you’re ready to turn your passion for pets into your primary income: You can start your own pet-related business or you can take advantage of all the perks of joining a franchise system. Starting your own business often requires generating more capital and developing your own brand. The advantage of purchasing a franchise allows you the opportunity to grow your business faster because of proven marketing and operating systems already in place.
The franchise industry is thriving and continues to grow. Today, FRANdata projects that more than 26,000 new franchised businesses will open in 2021, and franchises will employ 8.3 million people, adding nearly 800,000 new jobs this year. It’s a thriving business model that offers a strong business framework that is very advantageous to entrepreneurs – especially those venturing into business ownership for the first time.
Pros of Franchising
As a result of the Covid-19 pandemic, many Americans are reevaluating their future in the corporate world and considering starting their own businesses. The number of people leaving their jobs began climbing during the pandemic in 2020, and the trend – which continues to rise this summer – even has a new name: The Great Resignation. It’s especially prevalent among experienced workers ready to carve out more meaningful careers and time with their families.
There are many benefits to franchising. Becoming a franchise owner allows you to be your own boss, contribute to your community, enjoy a flexible scheduele, spend more time with your family, and offers tremendous earnings potential.
Here are some of the benefits of becoming a franchise owner:
Brand recognition. By far, the greatest advantage of buying into an established franchise is the strength of the brand’s name recognition and the loyalty of its customers. Launching a business with a trusted brand means franchise owners can spend less time and money on initial brand development and marketing and more time building their customer base. Marketing plan. Marketing can be one of the more intimidating aspects of starting a new business, but franchise owners don’t have to tackle this challenge alone. Instead, they benefit from the franchisor’s in-house marketing support. Most franchise owners receive a customizable website that is linked to the corporate site.which provides credibility for your business. Additionally, franchisors typically provide guidance for social media and search engine optimization (SEO). Marketing is one of the keys to building a successful business, it’s also one of the top reasons for an entrepreneur to join a franchise system.
Training and ongoing operational support. Franchising allows you to be in business for yourself, not by yourself. Franchisors often provide one-on-one business coaching for new owners and help them every step of the way. Most franchisors provide extensive on-board training, during which franchise owners learn all aspects of the business and gain knowledge from experts in their specific fields.. Once a new location has launched, , franchisors continue to offer support through phone calls, online educational tools and regular in-person visits. Peer network and best practices. Another way franchise ownership lets you be in business for yourself, but not by yourself, is the built-in network of peers. Franchisees in any given system rely on each other for support, best practices, and camaraderie. New franchise owners can ask questions of more experienced owners, discuss marketing strategy, and brainstorm solutions to common challenges. Technology makes it easier than ever to keep in contact with a nationwide network. This gives franchise owners an extra sense of being part of a team as they start a business.
Ongoing R&D. Franchisors have the resources to provide ongoing research and development to help you offer customers new products and services. While you’re busy running your business, a team of researchers is working on product innovation and service development so your business offering is always relevant and improving. Franchisors often have decades of experience launching new products and initiatives, which eliminates the extra costs and time associated with trial and error.
Choosing the Right Franchise
Once you’ve decided the franchise advantage is right for you, the next step is choosing a franchise. It’s essential to take time to determine your income and lifestyle goals as you start on the path to entrepreneurship. You need to understand how much you want to invest and when you need to turn a profit. After you have a better idea of what your goals are, you can conduct due diligence by talking to existing franchise owners to make sure the brand you have chosen will support your business goals and values.
Pet Wants Allows You to Pursue Your Passion for Pets
Owning a franchise is a great option for new business owners and owning a pet franchise is an excellent way to combine your passion for pets with your entrepreneurial spirit. If you’re still on the fence about the franchise advantage, consider these reasons to invest in a Pet Wants franchise.
Pet Wants combines your passion for pets with profits. With pet adoptions and sales at an all-time high thanks to the pandemic, and pet parents willing to spend more than ever to make sure their pets are healthy, there’s never been a better time to start a business in the $100 billion pet services industry. And, Pet Wants occupies a leadership position in the $36 billion pet food segment within that growing industry.
Pet Wants offers passionate entrepreneurs the opportunity to operate a business that provides a service to the community and engages customers by becoming the go-to resource for pet owners in the area.
Franchising with Pet Wants is the right choice if you are looking for a scalable business with a low initial investment. The brand offers both mobile units, which offers lower startup costs and high growth potential, as well as traditional storefronts. Pet Wants packages territories by zip code and helps you build a territory of up to 200,000 people. The company will work with prospective owners to help identify what communities in their area would be most successful.
Pet Wants helps franchise owners launch their business by offering a weeklong training program, during which they learn about the product lines, management systems, and marketing tactics.
The Pet Wants business model allows you to operate with minimal staff, cutting out some of the hassle of ongoing recruiting and hiring. Each location requires only two or three employees, and mobile units can be owner-operated.
Learn more about the franchise advantage