How Marketing Automation Solves a Brand's Need for Speed

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marketing automation

With online advertising changing at a constant rate, you should fine-tune your marketing strategy and make budget adjustments on-the-go to stay ahead of the curve. Course-correcting your online advertising strategies and tweaking your marketing budget is intensive and consequential to your brand’s future, particularly if you’re a franchisor. 

Rapid marketing shifts will make you feel like you’re drowning if you don’t have a dynamic process to manage ongoing changes quickly and efficiently. This is where marketing automation saves the day. 

What is Marketing Automation?

Marketing automation is the process of automating repetitive, time-consuming marketing tasks by leveraging specialized software to enable nimble marketing teams. These can range from everyday tasks, such as email marketing, mobile messaging, social media posting, and managing ad campaigns that would otherwise take a lot of time to execute. 

Since franchise marketing is a hive of activity, you want to capitalize on marketing automation to expedite your marketing efforts and ride out the current supply chain issues. Considering how difficult supply chain issues have hit businesses, there’s a pressing need for agile marketing strategies with quick access to dynamic solutions.

Fortunately, marketing automation can help you mitigate the headache of last-minute supply chain issues. Here’s how: 

Automation provides a faster way to calibrate your ad campaigns.

Your brand’s ad campaigns should be consistent with shifts in the marketing industry — ever changing and reflective of current demand. For instance, say you sell automotive spare parts, and the global supply chain gridlock causes you to miss certain products. If you were already running multiple ads for the products, you would be forced to pull them down. 

Without a marketing automation platform, taking the ads down and/or replacing them with new ad campaigns would take a significant amount of time away from your marketing team. However, top-end marketing automation software provides you with a streamlined approach that makes it easy to modify your ad campaigns on an as-needed basis with a click of a button. Huge business decisions and changes can be made rapidly and effectively, all at the click of a button.

Automation fosters prompt communication and situational updates. 

It’s imperative that your brand moves quickly to communicate supply chain logjams to your customers and franchisees. The tedious process of sending constant messages manually is not only time-consuming, but can be difficult if you have a broad customer base.

With marketing automation, you have the option to send bulk messages and schedule automatic updates to keep all your customers informed. Your customers will appreciate speedy updates because it helps them amend their plans accordingly and provides transparency, further growing their trust.

Although supply chain issues may be beyond your control, you can update your customers and reduce their frustrations. Marketing automation enables you to do that swiftly and efficiently.

Automation gives you ample time to find supply chain solutions.

When supply chain issues arise, your team needs sample time to negotiate terms or find new suppliers. Keep in mind that your franchisees also have to take time to adjust their marketing budget, as you may be offering them new price points. Marketing automation like Eulerity gives franchisees the flexibility to adjust their ad spend accordingly, instantaneously, whenever they so choose.

As you automate tasks, you gain the ability to conceive new strategies and solutions much sooner. You’ll also have time to analyze marketing budget changes in depth so you don’t make costly budget cuts that may negatively affect your brand in the long term. 

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