Four Yoga and Pilates Franchises to Invest in 2022

yoga franchises

As consumers return to physical activity post quarantine or seek to reduce the aches and pains from a more stationary work-from-home lifestyle, yoga and pilates franchises are a strong investment for the second half of 2022.

According to Wellness Creative Co. and Allied Market Research, customers spent more than US$88 billion on studio memberships and classes for the global yoga and pilates market, with that spending expected to reach $215 billion by 2025 (a CAGR of 11.7 percent). Those numbers however, don't include secondary purchases such as clothing, mats, blocks, and other accessories, which already total more than $130 billion. The American yoga and pilates market alone is worth 12.8 billion and growing at a rate of 9.8% annually. 

Yoga, pilates and other low impacted strength and flexibility activities are rising in popularity due to the practices’ recognized health benefits. A study from IBIS World finding that the number of Americans participating in a stretching routine rose from 20.4 million in 2012 to 55.1 million in 2020.  

Check out these four yoga, pilates and stretch focused franchises ready to flex for growth: 

BodyBar Pilates 

BodyBar Pilates opened its first location in 2012 and began seeking franchise opportunities in 2016. The franchise’s recurring membership revenue streams enjoy retention rates greater than 80 percent. Differentiating itself through high-end studios offering a boutique fitness curriculum, BodyBar Pilates offers franchisee assistance with site selection, build-out, instruction training, operations and marketing training, equipment purchasing, and pre-sale support. Startup costs to open a franchise with BodyBar Pilates begin at $100,000. To learn more about a franchise opportunity with BodyBar Pilates, click here. 

Jazzercise, Inc. 

Founded in 1969 and first franchising in 1982, Jazzercise has grown to a dominant 8,400+ franchise locations in the US and 25 other countries. Entrepreneur ranked Jazzercise 410th in 2021’s annual Franchise 5,000, and the company enjoys strong brand recognition. Startup costs to begin operating a Jazzercise, Inc. franchise start at $1,000. To learn more about purchasing a franchise opportunity with Jazzercise, Inc., click here. 

Stretch Zone Franchising, LLC 

Opened in 2004 and transitioning to franchising in 2015, Stretch Zone Franchising, LLC has rapidly grown to 126 locations across 27 states. The franchise’s growth has been featured on CNN, Fox News, and in the Wall Street Journal. To open and begin operating a Stretch Zone franchise costs $39,500. To learn more about a franchise opportunity with Stretch Zone Franchising, LLC, click here. 

YogaFit Studios 

YogaFit Studios was established in 2013 and began franchising in 2014. Since then, the franchise has grown to 15 locations. YogaFit’s flexible location hours of being open 24/7 and virtual on-demand classes allows franchisees to attract a wide range of clientele and increase revenue opportunities. Initial costs to start a YogaFit Studios franchise location begin at $45,000. To learn more about a franchise opportunity with YogaFit Studios, click here. 


Allied Market Research 

IBIS World 

IBIS World 

Wellness Creative Co.