Featured Franchisee: Jason Butler, Conserva Irrigation

Spotlight on People
Jason butler

Having celebrated Smart Irrigation Month in July, I’ve had a chance to reflect on my experience with franchising, specifically alongside Conserva Irrigation and Outdoor Lighting Perspectives, both a part of Outdoor Living Brands’(OLB) family of brands. As a former owner of a data and marketing company, I possess an entrepreneurial spirit and was ready to join a proven organization with a track record of providing meaningful and essential services to my communities. While researching franchise businesses, I stumbled upon Conserva Irrigation, the only national outdoor irrigation company founded on the concept of water conservation.

I opened my first Conserva Irrigation territory in North Atlanta three years ago and have quickly worked my way to becoming one of the top two performing locations in the system, while also securing a position on the company’s Strategic Advisory Board in 2018.  In 2019 I earned the Franchisee of the Year Award and joined the prestigious Million Dollar Club by growing my total annual revenue to over one million dollars . By prioritizing quality customer service and taking a hands-on approach to business, I’ve been able to create a successful network of franchise brands while serving as a strong advocate for the OLB family.

This year has been difficult for many with the impact of COVID-19, but Conserva’s dependable franchise model and strong company spirit and culture has helped us sustain success. Essential businesses and irrigation services are needed more than ever and despite the economic impact of the pandemic, my locations have seen a 40% increase in YOY sales and Conserva as a whole has seen a 25% increase in YOY sales during the first six months of 2020.


Jason Butler is a franchise owner of Conserva Irrigation. For more information and franchise opportunities on International Franchise Association (IFA) franchisor member Conserva Irrigation, click here.