By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

Passion to Profit: From Facebook group to Franchise Owner

Jamie Margolis Ross, a Dream Vacations franchise owner, is an excellent example of how franchising can turn your passions into a lucrative business. With a deep enthusiasm for travel, Jamie took her highly engaged family travel Facebook community and transformed it into a successful business by purchasing a travel agency franchise.
May 04, 2023

Start Your Commercial Cleaning Business with Jani-King

Commercial cleaning and disinfecting are essential for businesses, and Jani-King is at the forefront of this industry. We provide deep cleaning services for schools, hospitals, hotels, office buildings, places of worship, stadiums, and commercial properties of all types. We understand the importance of maintaining a healthy building, not just for the health of employees and customers but also to create a professional and welcoming environment.
May 02, 2023

Bringing Camping Online

With over 520 locations across the US and Canada and more than sixty years in business, the KOA franchise is at the top of outdoor hospitality. Throughout recent surges in outdoor recreation and changes to how people access camping, their mission, “connecting people to the outdoors and each other” has proved especially relevant. Diane Eichler, Vice President of Marketing for KOA, sat down with SOCi to discuss some of the digital transformations they’ve implemented to help bring camping online.
May 01, 2023

Leverage Your Franchise's Unique Selling Proposition with Google Ads

It can be difficult to create a unique selling proposition (USP) for Google Ads to help your location stand out amidst a sea of competitors, especially within urban and suburban settings. Focusing your marketing efforts on a narrow band of potential customers within local audiences is easier than ever thanks to Google Ads, but franchise marketing strategies often prove a unique challenge. That's where your unique selling proposition comes in — it reflects the brand-level image of the parent company while also showcasing what your particular franchise business does best in one single sentence. You can do this yourself or work with a specialist agency like Lead to Conversion to smooth the process of developing top-notch keywords and facilitate the purchasing process of PPC ads.
May 01, 2023