By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

The New You

Start off the New Year by committing to a new you! Now is the perfect time to follow through on that promise you’ve been making to yourself to start your own business. As a Jani-King franchise owner, you’ll benefit from a proven system that includes new customer account offerings, opportunities to network with other local franchisees, decades of established brand identity, uniform and equipment programs, and complete training.
February 01, 2023

Correcting the Record: The Franchise Relationship and the New York Times

IFA member companies and the hundreds of thousands of franchise owners around the country generate opportunities in communities every day. Franchising as a business model has spurred entrepreneurship in every corner of America and rapid growth around the world. In the U.S. alone, franchising accounts for 3% of GDP, 8.4 million jobs, and almost 800,000 commercial establishments delivering quality and value to their customers on a daily basis. Unfortunately, franchising is often misunderstood and recent reporting from the New York Times leads to common misperceptions about the business model – failing to include why it has worked for generations for hundreds of thousands of entrepreneurs and the millions of the people they support.
February 01, 2023

3 Proven Steps To Maximize Franchise Profitability

Scaling a franchise organization is risky business, especially during inflationary and recessionary periods.

This is why a simple three-step solution that provides actionable financial insights at the click of a button, and is proven to slash risk while increasing profitability, is key to accelerated growth.
February 01, 2023

Franchise Advertising and Branding Suppliers at the IFA Annual Convention

If you’re operating a business, you understand the benefits of advertising. The U.S. Small Business Administration recommends an ad spend of 7-8% of gross revenue for a business under $5 million in sales, and increases its recommendation to more than 10% of gross revenue for newer businesses in competitive spaces.  
January 31, 2023

Increasing Your Marketing Bandwidth Through Automation

From the outside looking in, it’s easy to assume that digital marketing is just throwing together a couple of Facebook posts or typing a few emails. However, once you know what actually goes into a digital marketing strategy and the efforts your team must make on a daily basis, you realize it includes...
January 31, 2023
Reports & Resources

Stretch Zone Expands Across the U.S., With International Expansion in 2023

Stretch Zone Founder Jorden Gold pioneered practitioner-assisted stretching in an effort to help his "Pop-Pop" regain lost mobility and comfort due to diabetes. Over the next several years, he dedicated himself to becoming the most knowledgeable stretch practitioner in the industry. This success led Jorden to develop his assisted stretching method, resulting in a complete proprietary system including the protocols, methodologies, and tools that encapsulate the original Stretch Zone Table® and patented Stretch Zone Stabilization System.
January 30, 2023