Yolanda Stevenson started TaxiMom with one route in 2004 in Richardson, TX. By 2019, she started her franchising journey, expanding to multiple cities in the Dallas-Fort Worth multiplex.

As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

70% of consumers regard the quality of their customer experience as crucial. But delivering an unforgettable customer experience is no easy task.

In order to make a franchise successful, there are numerous factors to consider. We've boiled them down to four main principles:


1. Operations

It’s crucial to have an operations manual in order to run a successful franchise/company. The purpose of the operations manual is to organize, document and communicate operational requirements, systems and procedures for the franchisor and the franchisee. Consider the manual a toolkit, or bylaws for the business. From personnel to bookkeeping to quality controls, the manual documents the entire franchise’s protocols and procedures to operate within the brand concept.

Ira Klusendorf, Vice President of Marketing at Verlo Mattress, embraces new AI technologies and encourages his franchisees to do the same. As the Verlo team is busy expanding their footprint across the country, Ira believes AI can be an “easy button” for franchisees to use to free up time for more important tasks. Below he shares his experience and advice about rolling out this new technology to Verlo’s franchisees that can help with validating the use of AI in any company’s localized marketing: