FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

Six of the Most Affordable Franchises (For Under $10,000!)

When searching for the right franchise opportunity, many people assume that owning any franchise requires a large initial investment in order to become a franchisee. However, each franchise has a unique business model and startup cost, and there are many affordable franchises that can provide significant returns for low initial investments.
October 12, 2021

That’s a Wrap: The 2021 IFA Leadership Summit

The 2021 IFA Leadership Summit brought franchising leaders from across the country to Washington, DC to hear from the nation’s leading political figures, to discuss the opportunities on the horizon for franchising, and to tackle some of the most critical challenges facing the industry. Read more about the Summit here.
October 07, 2021
President & CEO Update

FRANCHISING WEBINAR: 6 Best Practices to Accelerate Local Marketing for Your Franchise

The International Franchise Association projects the market will continue to recover in 2021, with total franchise establishments growing at a rate of 3.5%. 
Consumers have increased their online time and spending, expecting brands to provide experiences that meet their more savvy post-Covid demands. According to Forrester, 61% of marketers say that localized marketing remains a largely untapped opportunity for their businesses.

 
September 30, 2021

The value of establishing brand consistency across franchisees

Delivering consistent brand values and messaging across your franchisees can:
(1) improve internal operations
(2) help you establish a recognizable brand and
(3) build trust with your customers and prospects.
Brand consistency is created through a unified marketing communication strategy, to create a consistent experience across your different franchisee locations.
September 29, 2021

IFA Open for Opportunity - Carolyn Thurston, Wisdom Senior Care

Franchising Wisdom Senior Care gave Carolyn Thurston’s business the scalability it needed to grow, serve her patients, and create opportunities for employees. By empowering her employees and investing in their education, their livelihoods, and their professional development, Carolyn was able to grow her business from within and encourage more employee-to-owner success stories. Carolyn is a local business owner, and she is Open for Opportunity.
September 20, 2021
Member Success Stories

IFA Open for Opportunity - Jerry Akers, Great Clips

Sixteen years ago, Jerry Akers didn’t know anything about hair or cosmetology. But what they did know was that they were ready for a new career path and help change lives. Jerry is a local business owner, and he is Open for Opportunity.
September 20, 2021
Member Success Stories