Would you rather work with your brand and franchisor? Or have the federal government get involved in how you run your business? This is what’s at stake for with recent actions from the Federal Trade Commission, other federal agencies, and state legislatures.

Jamie Margolis Ross, a Dream Vacations franchise owner, is an excellent example of how franchising can turn your passions into a lucrative business. With a deep enthusiasm for travel, Jamie took her highly engaged family travel Facebook community and transformed it into a successful business by purchasing a travel agency franchise.

With over 520 locations across the US and Canada and more than sixty years in business, the KOA franchise is at the top of outdoor hospitality. Throughout recent surges in outdoor recreation and changes to how people access camping, their mission, “connecting people to the outdoors and each other” has proved especially relevant. Diane Eichler, Vice President of Marketing for KOA, sat down with SOCi to discuss some of the digital transformations they’ve implemented to help bring camping online.

It can be difficult to create a unique selling proposition (USP) for Google Ads to help your location stand out amidst a sea of competitors, especially within urban and suburban settings. Focusing your marketing efforts on a narrow band of potential customers within local audiences is easier than ever thanks to Google Ads, but franchise marketing strategies often prove a unique challenge. That's where your unique selling proposition comes in — it reflects the brand-level image of the parent company while also showcasing what your particular franchise business does best in one single sentence. You can do this yourself or work with a specialist agency like Lead to Conversion to smooth the process of developing top-notch keywords and facilitate the purchasing process of PPC ads.

Excitement is brewing over ChatGPT and how it can revolutionize human productivity.