By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

Unleashing the Potential of Grassroots PR

Building local buzz and brand awareness is not a simple task. But a grassroots public relations campaign can be a low-cost, highly impactful strategy directed at both the geographic and demographic communities your business serves. In fact, this approach has proven to be one of the most genuine ways of connecting brands with their target audiences in a way that feels personal and authentic.
September 22, 2023

Franchising is Familia

Yolanda Stevenson started TaxiMom with one route in 2004 in Richardson, TX. By 2019, she started her franchising journey, expanding to multiple cities in the Dallas-Fort Worth multiplex.
September 22, 2023

6 Simple Tips to Improve the Customer Experience

As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

70% of consumers regard the quality of their customer experience as crucial. But delivering an unforgettable customer experience is no easy task.
September 11, 2023

The Four Pillars of a Successful Franchise

In order to make a franchise successful, there are numerous factors to consider. We've boiled them down to four main principles:

1. Operations

It’s crucial to have an operations manual in order to run a successful franchise/company. The purpose of the operations manual is to organize, document and communicate operational requirements, systems and procedures for the franchisor and the franchisee. Consider the manual a toolkit, or bylaws for the business. From personnel to bookkeeping to quality controls, the manual documents the entire franchise’s protocols and procedures to operate within the brand concept.
August 29, 2023

Why Verlo Mattress Is Embracing AI To Make A Difference With Franchisee Review Responses And Why You Should Too

Ira Klusendorf, Vice President of Marketing at Verlo Mattress, embraces new AI technologies and encourages his franchisees to do the same. As the Verlo team is busy expanding their footprint across the country, Ira believes AI can be an “easy button” for franchisees to use to free up time for more important tasks. Below he shares his experience and advice about rolling out this new technology to Verlo’s franchisees that can help with validating the use of AI in any company’s localized marketing:
August 29, 2023

How to Find the Right Franchisees to Fuel Growth

The competition for qualified franchisees has never been higher, making it difficult for many franchise companies to grow their networks at the pace they would like. Forward-looking franchise systems have integrated digital strategies into their approach to maintain momentum and out-maneuver their competitors.

Based on our work with hundreds of franchise systems, we’ve summarized our top three strategies to employ digital media to find and engage potential franchisees.
August 25, 2023