By Bailey Golden, Vice President of Sales and Strategy at All Points Public Relations While budgets for the new year may be set for many franchisors, you may not have yet determined how to allocate those dollars. Sales cycles are long, competition for qualified operators is intense, and candidates are doing more independent research than […]
By Jamie Izaks, President of All Points Public Relations Fall marks a key moment in the franchise development calendar. With events like the Franchise Leadership and Development Conference (FLDC), Restaurant Finance & Development Conference (RFDC) and franchise expos in full swing, franchisors have a prime opportunity to put their best foot forward with prospective franchisees. […]
By Bailey Golden, Vice President of Sales and Strategy for All Points Public Relations Like many industries, franchising moves in cycles. While brands took on an election year in 2024 with better than expected growth — few expected 2025 to present more friction to franchise expansion than last year. Traditionally, a rebound in franchise interest […]
By Bailey Golden, Vice President of Sales and Strategy for All Points Public Relations Search engine optimization (SEO) has long been a foundational franchise sales strategy, helping brands rise the ranks of Google search results and get in front of qualified franchise leads. However, with the accelerating adoption of Google’s evolving Search Generative Experience (SGE), […]
Jamie Izaks, President at All Points Public Relations Good or bad, we’re in a timeframe when franchisors need to be prepared to face both immediate and extended crises. Each have the potential to disrupt franchise companies on several levels and leave a damaging path of destruction behind. The first is the immediate crises: sudden, unpredictable […]
A strong franchise development website is an indispensable part of the lead generation process. For many potential franchisees, a brand’s website is their first impression of the franchise opportunity. Every aspect of your franchise development website—from effective graphics, video and copy to the placement of your inquiry form to informative financial details—should pay off in […]