Growing your Franchise from Canada to the United States

Canada has long been the first choice for international expansion for many U.S. franchisors. During the last decade, several Canadian companies have begun expanding in the United States, successfully connecting with American consumers due to strong branding, marketing and development strategies. 

Pro-Small Business Health Care Fixes Quietly Signed Into Law

Is it a sign of loosening partisan logjam or is Congress just settling for the “lowest common denominator?”



 



By Kevin Serafino



Since the Affordable Care Act was signed into law in 2010, business groups have sought to make changes to the law

First Year Make or Break: Helping Small-Business Owners Succeed with Training

A small-business owner who’s just starting out may have the dedication to succeed, but without access to proper training and previous business experience, results can be hard to achieve. The first year of a new business is crucial; it is essentially the “make or break” period.

Debunking Common Mobile Marketing Myths

Consumers are increasingly turning to the convenience of mobile browsing and buying.

Golden Rules for Integrating Local and Digital Marketing

The best strategy includes digital, mobile and traditional options that capture customers’ attention in multiple places and drive them to your door.

Sacrifices Small-Business Owners are Making, but Should Not

Small-business owners make sacrifices for their business, but should carefully consider which ones allow the best chances for long-term success.

The Art of Selling for Smaller Service Franchised Businesses

Regardless of your personal sales journey, you can expand your sales capability without adding cost. 

IFA CEO Speaks at United Arab Emirates Franchise Conference

International Franchise Association President & CEO Robert Cresanti represented the association at the third annual “International Franchise Conference & Exhibition” in Abu Dhabi, United Arab Emirates.

Five Key Lessons to an Effective Franchise Acquisition

Acquisitions are critical to the evolution of most businesses. 

Children’s Services Franchise Sector Continues to Grow

Demand for early education and care franchises expected to increase for years to come.

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