5 Secrets to Successful Franchise Marketing

The heart of marketing is clear, consistent, and effective brand communication.

How to Root Out Fraud in Your Franchise and Foster a Culture to Safeguard Against It

A company culture that is predicated upon solution management will continue to thrive and generate unity by adapting and preparing for change.

Franchisor Malpractice: The Cornerstone of Risk Management

The first line of defense when problems arise, franchisor malpractice insurance is the cornerstone of a prudent risk management program. It’s coverage you hope you will never need, yet it is also the best way to ensure the franchisor’s long term financial success.

Franchising and Joint Employer Liability in Brazil

Under the Brazilian Labor Code, companies of the same corporate or economic group are construed jointly and severally liable for labor obligations.

Franchisee Friday: Jay Pond and the freedom of franchising.

Happy #FranchiseeFriday to Jay Pond of Mr. Transmission! “I value the relationships I have built with the many customers in the area and being able to provide them with quality, reliable service they can count on. I also enjoy being able to create a

Franchise Ownership – Your Pot of Gold at the End of Your Dead-End Job

If the only thing you’re green with this St. Patrick’s Day is envy for those around you who seem to be taking advantage of the uptick in the economy, this may just be your lucky year. Did you resolve to get out of a dead-end job and go to work for yo

Three Top-Notch Professionals Join IFA

FOR IMMEDIATE RELEASE Contact: Jenna Weisbord, 310-995-0839 jweisbord@franchise.org @franchising411 Three Top-Notch Professionals Join IFA WASHINGTON, March 14—IFA has added three new staff members: Mary Heitman is the new Executive Vice President of the IFA Franchise Education and Research Foundation, Beth Dailey is Vice President of Marketing and […]

Franchisee Friday: Mike Richey Answers “Why Franchising?”

Happy #FranchiseeFriday to Mike Richey of Golden Corral! “The structure given to business owners as part of a franchise system is far superior to what you get running an independent business. Golden Corral has great systems and processes in place to

A Deeper Dive Into Franchise Due Diligence

While “franchise diligence” creates additional burdens from the standpoint of buyers and sellers, if it’s done right, the result will be better outcomes that can drive future system-wide improvements.

Key Issues in Franchise Lease Agreements

A properly negotiated lease protects the franchised business, as well as the franchise network and the brand.

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