FOR IMMEDIATE RELEASE Contact: Jenna Weisbord, 202-662-0766 jweisbord@franchise.org @franchising411 Members of the Franchise Business Community Pledge to use the Resources Saved as of Result of Tax Cuts & Jobs Act to Invest in Employees, Businesses and Local Economies WASHINGTON, May 24—The International Franchise Association, one of the strongest supporters […]
Happy National Hamburger Day! To celebrate, we’ve made a list of franchise businesses that have special offers for this prime holiday.
We are so excited to introduce the newest member of the IFA membership team- Spencer Brignac!
Our #FranchiseeFriday for this week is Clyde Rucker, owner of Denny’s in Houston!
Insights from a franchise-focused study on KPIs.
There is much to consider, learn, and ask in uncommon franchise endeavors. Everybody loves pizza, for example, so the supply-and-demand equation won’t be a problem. But when it comes to axe throwing, art schools, or even a beef jerky outlet, there are several important differences to consider.
Franchisees are often stuck from the get go in a situation that does not enable them to take full advantage of the standard marketing framework provided by franchisors, who routinely fail to help franchisees develop efficient local marketing initiatives.
Roughly five years ago, an industry shift occurred in franchising that saw many franchisors and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf. The basic idea behind the shift was that if your brand hired the best direct mail partner, the best brand agency, the best search marketing vendor and the best SaaS platform, your franchise would ultimately see positive dividends. However, what often emerged as a result were strategies and tactics that didn’t integrate with one another, poor communication across channels and partners, and a lack of transparency in understanding overall marketing performance. As we move toward 2019, let’s examine how a centralized approach to marketing your brand and franchise locations can produce better results and more revenue.
Contact: Jenna Weisbord, 310-995-0839 jweisbord@franchise.org @franchising411 (WASHINGTON, FEB. 5) – International Franchise Association President and CEO Robert Cresanti today released the following statement regarding President Donald Trump’s State of the Union address to Congress: “America’s 733,000 franchise small businesses prosper under pro-growth economic policies. I am encouraged by many of the policies that President Trump […]
Contact: Jenna Weisbord, 202-662-0766 jweisbord@franchise.org @franchising411 February 7, 2019 – The National LGBT Chamber of Commerce (NGLCC) and the International Franchise Association (IFA) have announced a partnership to further the organizations’ shared missions of creating business opportunities for all Americans and cultivating diversity and inclusion within the franchising industry. This partnership is NGLCC’s first programmatic […]