As an industry that has relied heavily on an in-person, brick and mortar model and environment, at first glance exercise gym franchises seemed highly vulnerable to the market disruption of the COVID 19 pandemic. But instead of focusing on foot traffic, these businesses are changing their models and finding success.
In 2020, franchising lost approximately 20,000 units and shed over 212k jobs.
The switch from in-person to virtual events is nearing the one-year anniversary and it’s gone on long enough that people are collecting stats on the benefits.
The 2021 digital edition archives for IFA’s Franchising World magazine.
With how easily accessible indoor and outdoor swimming pools are, along with their wide appeal to everyone from toddlers to the elderly, it’s no wonder Fitness Equipment Source ranks swimming as the fifth most popular activity in America. As swimming’s popularity bounces back this summer, the demand for swim school lessons for children should also. Check out these swimming school franchises with promising growth for 2021.
The International Franchise Association (IFA) today congratulated the 46th President of the United States, Joseph R. Biden, and the Vice President of the United States, Kamala Harris, on their inauguration.
How Wing Zone and Capriotti Principals Met 10 Years Ago at IFA
A recent study during COVID-19 from BusinessWire and Technavio found that the swimming pool industry is projected to grow by $3.56 billion between 2020-2024, progressing at a CAGR of over 2% with accounting for the impact of the coronavirus. One of the key market drivers attributed to the projection is a forecasted boom in the leisure industry. Some families who don’t feel safe traveling will stay home at their own (newly installed) pools, while others who feel comfortable getting out of the house will look for safe family activities like swimming for summer relaxation.
Most businesses have approached the COVID-19 era through the lens of simply surviving, but some found opportunities for optimism, even during some of the most challenging and difficult moments.
People who have been to IFA in the past tell the best stories about what comes after the conventions — like how FranchiseFilming experienced a 966% return on investment (ROI) thanks to their IFA sponsorship and booth.