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With a looming recession and imminent global pressures, 2023 is shaping up to be a year like no other for franchise development marketing. Here are three things you may not be thinking about when planning your 2023 franchise lead generation strategy.

It’s hard to believe we’re already well into the fourth quarter of 2022, and with that, the planning season for 2023 has begun. When preparing your annual marketing plans, you should always include a mix of the tried-and-true marketing tactics (for our brands that includes things like search marketing and direct mail marketing) as well as a space to test new tactics. But sometimes that feels easier said than done. If you find yourself stuck with the same old ideas for your 2023 marketing plans, here are a few places to look for inspiration.

For almost a year now, economic pundits in the U.S. have been playing the “will it or won’t it” game with whether we’ll see a recession in the next six to 12 months. Experts on both sides haven’t been able to build a consensus on the certainty of an economic downturn and the mixed signals our economy has been showing haven’t helped tip the scale one way or the other. In uncertain economic times, it may seem like a challenge to plan out your next career or business move with confidence. But franchising does give you many advantages in meeting this challenge.

Why Attend the Emerging Franchisor Conference?

Shana Krisan, Chief Marketing Officer, Goldfish Swim School

Signed by 67 Members of Congress, letter is Capitol Hill response to hundreds of franchising leaders advocating on importance of the rule to franchising

Franchises are struggling as the U.S. economy plummets more and more what seems like every day.





Inflation is hitting consumers’ bank accounts hard and slowing spending. And if that’s not enough, Bloomberg Economics and many other experts are predicting there’s at least a 75% probability of a recession that might prove to be an even longer haul than anyone is anticipating.

New opportunities are like buses; you wait ages for one, then three come along at once. But what does that mean for your franchise business?

FAN/Leadership Summit Wrap-Up Blog Post