As Senior Manager of Franchise Operations and Success, Matthew Montoya helps franchisors and franchisees understand how digital marketing drives growth—and how adopting best practices can deliver measurable results. With 24 years of experience across nearly every marketing channel, he understands the unique balance franchises must strike between brand control and local flexibility and is recognized as a trusted thought leader in the franchise space.
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Franchise brands must protect the brand while empowering local operators to market in their communities. But when every location runs campaigns independently, messaging becomes inconsistent and coordination becomes difficult.
Constant Contact Teams helps franchisors scale marketing across every location while maintaining built-in guardrails.
With pre-approved templates, shared campaigns, and flexible permissions, headquarters can set brand standards while franchisees quickly launch localized marketing. Teams gives leadership the visibility they need without slowing execution.
Nested accounts, campaign distribution, and centralized reporting make it easy to coordinate marketing across dozens — or hundreds — of locations from one platform.
The result: more campaigns launched, stronger brand consistency, and better alignment across your franchise network.
As the International Franchise Association’s preferred vendor for email marketing, Constant Contact helps franchise brands streamline marketing execution and drive growth across every location.
Learn more at constantcontact.com/franchise
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