Advertise with the International Franchise Association

IFA is the largest franchise association in the world. Advertising with us will give you unparalleled access to 1,200 franchise brands and 13,000 individual franchise members who represent a business-to-business network of more than $1.64 trillion in sales. And it works: 90% of members who advertise with IFA renew their membership, year after year. 
 

Suppliers: Gain Access to Franchise Decision Makers

Franchise.org

  • With over 195,000 average monthly unique views, franchise.org offers visitors the most comprehensive directory of suppliers dedicated to franchising, and it’s a proven resource for franchisors and franchisees. On franchise.org, franchisors and franchisees can access the resources they need to assist them in beginning, growing, managing, re-engineering or supporting their businesses.  Packages include introductory branding, to more aggressive plans. 

Digital Advertising

  • White Paper:  thought-leadership opportunity on the topic of your choice, housed on franchise.org for 3 months, with direct lead form, and promoted through IFA’s marketing channels.
  • Content Post: tailored content post housed and archived on franchise.org on the topic of your choice.
  • Retargeting: visitors to IFA’s website will see your ads on subsequent websites they visit, allowing you to share your products and services directly in front of them. 

Email Advertising

  • Dedicated Supplier E-Blast: sent on your behalf from IFA to 7,000+ franchise executives
  • Shared Supplier E-Blast: includes 4-6 supplier members and sent to 7,000+ franchise executives
  • IFA Insider E-Newsletter: sent weekly to top levels of IFA membership and C-level franchise executives within the industry
  • Other E-Newsletters: sent out weekly to all IFA members and include sponsored logo, and clickable banner.  Include weekly update and government relations update.  

Print and Digital Advertising

  • Franchising World: the pre-eminent voice and acknowledged leader for franchising worldwide, returns in a primarily digital format in November 2020 with 5 digital issue, including one print/digital issue. 
  • IFA Digital Toolkitsdesigned to primarily help franchisors understand the variety of options available in tech­nology, marketing or provide general expertise and knowledge around the current economic climate.
  • Franchise Opportunities Guide the most comprehensive resource for entrepreneurs and opportunity seekers interested in franchising.  But more than that, the Supplier Section of the Guide is also used as a reference tool for the franchise community when looking for new supplier partners.

Some advertising opportunities are available for IFA members only, or are offered to members at a steep discount. Membership is a positive first step into reaching the franchise community as a supplier. To learn more about the benefits of supplier membership, CLICK HERE.

Franchisors: Find More Franchisees

Franchise.org

  • Franchise.org is the most comprehensive, and informative franchise opportunity web portal available today.  With over 195,000 average monthly unique views, we provide one of the largest searchable databases of franchise opportunities, as well as a complete suite of credible tools designed to help prospective franchisees to find your opportunity.

Email Advertising

  • Dedicated Prospective Franchisee E-blast: sent on your behalf from the IFA to 33,000+ opt-in prospective franchisees
  • Shared Prospective Franchisee Eblast: includes 4-6 franchisor companies and is sent to 33,000+ opt-in prospective franchisees
  • IFA SmartBrief e-newsletter: premier source of franchise-industry news sent every Monday, Wednesday and Friday

Print and Digital Advertising

  • Franchise Opportunities Guide:  the most comprehensive resource for entrepreneurs and opportunity seekers interested in franchising.
  • Franchising World the pre-eminent voice and acknowledged leader for franchising worldwide, returns in a primarily digital format in November 2020 with 5 digital issue, including one print/digital issue. 

What are the Benefits of Franchisor Advertising?

  • Franchisor Brand Presence: Franchisor advertisers large or small, are featured alongside nationally recognized brands.
  • Qualified Leads: All prospective franchisee leads are qualified by IFA.  You receive a lead email if a site visitor completes the form, or they will click through directly to your website.
  • High Traffic Volumes: For many of our franchisor advertisers, IFA listings are their largest source of site traffic.
  • Support of Franchising: Because IFA is a non-profit, your advertising dollars go directly back into promoting, protecting, and enhancing the business model. 

Many advertising opportunities are available for IFA members only, or are offered to members at a steep discount. Consider becoming a franchisor member today, and check out all of the IFA franchisor member benefits HERE

Have questions? Contact Carly.

Carly Wooley

Senior Director, Advertising, International Franchise Association