Advertise with the International Franchise Association

IFA is the largest franchise association in the world. Advertising with us will give you unparalleled access to 1,300 franchise brands and 15,000 individual franchise members who represent a business-to-business network of more than $1.64 trillion in sales. And it works: 90% of members who advertise with IFA renew their membership, year after year. For most advertisers, IFA advertising is their largest web traffic source.

Most of our advertising opportunities are for IFA members only, and the rates included in media kits below are the IFA member rates for both franchisors and suppliers. To learn more about our membership options, click here

 

Suppliers: Reach Franchise Decision Makers

IFA offers suppliers looking to do business with franchises a wide array of advertising opportunities:

Web Advertising

  • Franchise.org: with over 195,000 average monthly unique visitors, franchise.org provides one of the largest access points for franchise solutions providers. We both package-based and a-la-carte web advertising options

Email Advertising

  • Dedicated Supplier e-Blast: sent on your behalf from IFA to 7,000+ franchise executives
  • “Supplier Solutions of the Month”: shared supplier e-blast sent monthly to 7,000+ suppliers
  • IFA SmartBrief e-newsletter: premier source of franchise-industry news sent every Monday, Wednesday and Friday
  • IFA Insider e-newsletter: sent weekly to top levels of IFA membership and thousands of C-level franchise executives within the industry

Print and Digital Advertising

  • Franchising World: the pre-eminent voice and acknowledged leader for franchising worldwide, returning November 2020!
  • IFA Toolkits:  designed to help franchisors understand the variety of options available to franchisees in technology, franchise consultants/brokers, or marketing, by granting you the opportunity to explain how you are helping your clients in your own words
  • Franchise Opportunities Guide the most comprehensive resource for entrepreneurs and opportunity seekers interested in franchising

Learn more about becoming a supplier member and advertising with the International Franchise Association here.

Franchisors: Find More Franchisees

IFA offers franchisors a number of packages to help you attract new franchisee leads:

Web Advertising

  • Franchise.org: our website's "Find a Franchise" tool reaches more than 195,000 average monthly unique visitors, providing them with one of the largest searchable databases of franchise opportunities and providing our franchisors with a high volume of qualified leads.

Email Advertising

  • Dedicated Prospective Franchisee E-blast: sent on your behalf from the IFA to 36,000+ opt-in prospective franchisees
  • “Franchise Opportunities for You”: shared e-blast that is sent out monthly to 36,000+ opt-in prospective franchisees
  • IFA SmartBrief e-newsletter: premier source of franchise-industry news sent every Monday, Wednesday and Friday

Print and Digital Advertising

  • Franchise Opportunities Guide:  the most comprehensive resource for entrepreneurs and opportunity seekers interested in franchising
  • Franchising World the pre-eminent voice and acknowledged leader for franchising worldwide, returning November 2020!

 

What are the Benefits of Franchisor Advertising?

  • Franchisor Brand Presence: Franchise advertisers are featured alongside nationally recognized brands
  • Qualified Franchisee Leads: All franchisee leads are qualified by IFA and taken directly to your website. We do not send you harvested or compiled names.
  • High Traffic Volumes: For many of our franchise advertisers, IFA listings are their largest source of site traffic
  • Support of Franchising: Because IFA is a non-profit, your advertising dollars go directly back into promoting, protecting, and enhancing the business model. 

To learn more about becoming a franchisor member and advertising with IFA, click here or download our media kit below.

Have questions? Contact Carly.

Carly Wooley

Senior Director, Advertising, International Franchise Association