The use of influencers in social media can be a critical component of a franchise system’s advertising strategy. This session will explore issues relating to the use of social-media influencers in franchising, including:

1. An overview of the FTC guidelines, and international guidelines, regarding influencers.
2. Unique considerations about using influencers in franchise systems as opposed to corporate networks.
3. Intellectual property considerations.
4. What should be included in various agreements:
   a. Influencer agreements;
   b. Franchise agreements; and
   c. Other agreements.
5. Use of local or regional influencers by franchisees.
6. Crisis management – what to do when an influencer goes off script, or worse.

This session will provide practical and legal takeaways for the use of influencers in franchise systems.