The landscape of online search is rapidly evolving. With the rise of advanced AI search engines like Google Gemini and ChatGPT, customers increasingly use conversational queries and AI-powered tools to find information. Is your franchise ready to be seen and chosen in this new era? This webinar will equip franchise owners and marketers with the knowledge and strategies needed to optimize their online presence for AI-driven search. We’ll explore how these powerful AI models process information, what they prioritize, and how you can adapt your digital marketing efforts to ensure your franchise locations rank prominently.

In this session, you’ll learn:

• The Fundamentals of AI Search: Understand how AI search engines differ from traditional search and what that means for your franchise.
• Optimizing for Conversational Queries: Discover techniques to make your content more discoverable through natural language questions.
• Leveraging Local SEO in an AI World: Learn how to ensure your individual franchise locations appear in AI-powered local searches.
• Building a Strong Online Knowledge Base: Strategies for creating comprehensive and easily digestible information that AI models can readily interpret.
• Preparing for the Future: Actionable steps to future-proof your franchise’s digital strategy as AI continues to reshape the search landscape.

Speakers:

Gabriella Ferrara, Vice President, Franchise, Scorpion

Jamie Adams, Chief Revenue Officer, Scorpion

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