Seventh Location in the State Highlights Growing Demand for Spavia’s Personalized Self-Care Experience
NUTLEY, N.J. – Spavia Day Spa, the leading luxury day spa redefining personalized self-care, is expanding its East Coast footprint with a new franchise agreement in New Jersey. Known for its dense population, affluent suburban neighborhoods and health-conscious consumers, the Garden State offers an ideal environment for Spavia’s resort-inspired concept. This expansion marks the brand’s seventh location in New Jersey, bringing an elevated, yet affordable experience to meet the needs of busy professionals, parents and wellness seekers alike.
The newest Spavia will be opened by longtime New Jersey residents Cathy and Peter Scherrer, who bring decades of public service and leadership experience to their next chapter as franchise owners. Cathy, an educator for nearly 20 years, most recently served as a Response to Intervention (RTI) teacher supporting students in grades 5 through 8. Peter spent nearly 30 years with the New Jersey State Police, retiring as a Lieutenant before transitioning to his current role as an Account Manager with Allied Universal Security. Now, the couple is turning their shared passion for wellness into a family-run business.
“Having personally experienced the benefits of massage and self-care, I’ve developed a deep appreciation for how important wellness is to overall quality of life,” said Cathy, who will step away from teaching to run the spa full-time. “What drew us to Spavia was its focus on creating a truly personalized and calming experience. It felt like the kind of place we always sought out for ourselves, and now we have the opportunity to create that experience for others.”
The Scherrers are currently in the site selection phase and expect to open their Spavia in 2026. Their day spa will offer Spavia’s full menu of result-driven treatments including customized facials, therapeutic massages, revitalizing body treatments and waxing. Guests are invited to enjoy resort-inspired amenities like exclusive access to the spa retreat, plush spa robes and sandals, warm aromatherapy neck pillows and choice of exotic teas, setting the tone for a truly luxurious experience.
For those looking to routinely prioritize self-care, Spavia offers three affordable membership tiers: Essential, Premier, and Ultimate wellness programs that include member-only benefits such as offers on additional treatments and exclusive access to Bring-a-Friend Essential Gift Cards. Each Spavia location also features a thoughtfully curated boutique, allowing guests to extend their self-care routines at home or purchase items for gifting. Boutique offerings include premium skincare products, wellness tools, candles, and more.
“Cathy and Peter have spent their careers serving and helping others, and their commitment, strong leadership experience and genuine passion for wellness makes them a perfect fit for our franchise family,” said Marty Langenderfer, CEO and Co-Founder of Spavia. “They’re the kind of owners who remind us why we started Spavia in the first place, and their transition from public service to wellness entrepreneurship reflects exactly the kind of leadership fueling our brand’s continued growth.”
As Spavia continues its national expansion, the brand is on track to reach 200 locations over the next decade. With 60 day spas currently open across 26 states, Spavia is targeting growth in key metropolitan areas including Arizona, Florida, Georgia, Texas, Tennessee, and throughout the East Coast.
To learn more about franchising with Spavia, visit www.spaviafranchise.com/
ABOUT SPAVIA
The first Spavia opened its doors in 2005 in Denver, CO, with a mission of making a positive difference in the world, one guest at a time, and delivering a luxurious spa experience at an affordable price. Spavia locations provide a variety of massage treatments, skin care treatments, body wraps, waxing, lash extensions, make-up, and an opportunity to celebrate with a spalebration™ — all in a relaxing and tranquil setting that allows guests to relax, recenter and renew. There are 60 day spas currently open in 23 states, reinforcing Spavia’s commitment to providing affordable luxury and promoting relaxation, renewing and recentering as core values.