New tactics, new channels, new agencies, new hires. Most franchise marketing teams are working harder than ever and getting the same results. The problem isn’t the tactics. It’s the strategy, and more specifically, how it gets built.

A strategy written for your team stalls in execution. One built with your team gets run. Tidehouse CEO Greg Morrell shares a lightweight way to build a marketing strategy in weeks, not months, that marketing, sales, finance and leadership all believe in. And you’ll hear from Juliet DiIorio, Chief Marketing & Growth Officer at Senior Helpers, on what it takes to get a franchise organization pulling in the same direction.

You’ll leave with:

• Why so many marketing teams are stuck on a hamster wheel, and the few adjustments that turn it into a flywheel
• The Briefing, Not the Brief: a simple way to kick off strategy so the people doing the work own it
• A one-page guide you can put to work with your team or agency right away

Speakers:

Juliet Diiorio, Chief Marketing & Growth Officer, Senior Helpers

Greg Morrell, CEO, Tidehouse