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On July 26, 2022, this Lunch N Learn webinar sponsored by Milestone explored what it takes to create a strong local presence and drive results. Learn about Local 3.0 and why it is a must-have for multilocation business to engage and connect with customers. Post-pandemic local has grown in significance as a portion of overall traffic at 28%. 4 out of 5 searchers on Google have local intent; that’s 80% of your audience online that you can capitalize on or lose out. Accurate listing and enhanced data is not enough to build engagement with customers. In this session we will talk about the entire local funnel, KPIs and metrics, and the checklist multilocation business must have.

The session covered:

  • Local 3.0 – The evolution of local search
  • Understanding the local customer journey
  • 5 steps for building a successful local search strategy
  • Key elements for amazing landing page experience
  • Case studies and best practices

Speakers:
Matt Lacuesta, Director of SEO, Milestone Inc.
Brett Dugan, Strategic Manager, Local SEO Solutions, Milestone Inc.

 

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