By Wendy Kunz, IFA

For more than three decades, VetFran has stood as one of franchising’s most impactful initiatives, helping military veterans transition from service to successful business ownership.

What began as a commitment by a handful of franchise leaders has evolved into a nationwide movement that continues to create economic opportunity for those who have served our country.

Founded in 1991 by Don Dwyer, Sr and the International Franchise Association (IFA), VetFran was established with a simple but powerful mission: provide veterans and military spouses with access to franchise ownership opportunities, education, and support. Today, the program includes more than 600 franchise brands that offer financial incentives, training, and resources designed to help veterans enter the franchise community.

The connection between military service and franchising is a natural one. Veterans often possess the leadership, discipline, adaptability, and operational expertise that are critical to business success. Franchising, meanwhile, offers a proven business model, established systems, and ongoing support that can ease the transition from military life to entrepreneurship.

“Veterans bring exceptional skills and experience to franchising,” says Matt Haller, president and CEO of the International Franchise Association. “Through VetFran, we’re helping service members translate those strengths into successful businesses that create jobs and strengthen communities across the country.”

The impact of VetFran can be seen in communities nationwide. Thousands of veterans have become franchise owners, operators, and employees through the program. Many have leveraged their military experience to build thriving businesses in sectors ranging from home services and automotive care to foodservice, health care, and professional services.

For veterans considering entrepreneurship, one of the greatest barriers can be access to information and capital. VetFran addresses both challenges. Participating franchise brands offer discounts on franchise fees and other financial incentives, while educational programs help prospective owners understand the franchise business model and evaluate opportunities that align with their goals and experience.

The program’s commitment extends beyond initial ownership opportunities. Through partnerships with franchise brands, lenders, and veteran support organizations, VetFran helps connect aspiring entrepreneurs with mentorship, networking opportunities, and business resources that support long-term success.

Military spouses have also become an increasingly important focus of VetFran’s efforts. Frequent relocations and career disruptions can create professional challenges for military families. Franchising offers a flexible pathway to business ownership and career growth that can move with military families from assignment to assignment. Many participating brands now extend incentives and support specifically to military spouses, recognizing their entrepreneurial potential and resilience.

As the franchise industry continues to grow, VetFran remains committed to expanding access and opportunity. Recent efforts have focused on increasing awareness among transitioning service members, strengthening partnerships with military support organizations, and promoting success stories that inspire the next generation of veteran entrepreneurs.

VetFran’s success is proven not just by the pathways it creates to individual business ownership. Veteran-owned franchise businesses contribute to local economies, create employment opportunities, and foster community engagement. Many veteran franchisees continue their commitment to service by hiring fellow veterans, supporting military causes, and mentoring other aspiring business owners.

Looking ahead, VetFran is well positioned to build on its legacy. As new generations of service members transition into civilian careers, the need for entrepreneurial pathways remains strong. Franchising offers a compelling option for veterans seeking independence while benefiting from the support and structure of an established brand.

More than 30 years after its founding, VetFran continues to embody the franchise community’s commitment to those who have served. By connecting veterans and military spouses with opportunities, resources, and a supportive network, the program helps transform military experience into business success.

For veterans seeking their next mission, VetFran provides more than a pathway to business ownership — it offers the opportunity to continue leading, serving, and making a difference in communities across America.

Wendy Kunz is the director of veteran programs for the International Franchise Association.