In home services, the first business to respond usually wins the job. But when local teams are out serving customers, inbound calls and messages stack up, and every slow response is a customer someone else books. Speed to lead has become one of the clearest dividing lines between franchise locations that grow and those that stall.

That’s why Molly Maid put ‘Rosie’ on the front line. ‘Rosie’ is the brand’s AI receptionist, answering, qualifying, and booking inbound inquiries around the clock across the network. Join us for a fireside chat with Molly Maid’s President Michael Silva-Nash and Franchise Systems Specialist Jaclyn Drury on how the brand brought ‘Rosie’ into their AI Workforce. Michael, who led the initiative at the brand level and grew up in one of the largest Molly Maid operations in the country, and Jaclyn, who coaches franchise owners through adoption every day, will share what worked, what surprised them, and what they’d tell other franchise leaders considering the same move. Casual conversation, real examples, and live audience Q&A.

*Sponsored Content. Created by or on behalf of the sponsor, who paid for its placement. Views expressed are the sponsor’s own and do not necessarily reflect those of the IFA. Placement of this content is not an endorsement.