Stacey joined Floor Coverings International in 2020, just as the pandemic was beginning to shut down the U.S. With a hands-on, growth-focused approach, she helped franchisees adapt their marketing plans, protect demand, and stay connected to customers during a challenging time.

Stacey brings more than 20 years of growth marketing experience from companies including Assurant, The Home Depot, and Home Depot Supply. As CMO, she has strengthened FCI’s marketing foundation, aligned the system around a clearer growth recipe, and built greater confidence in the plans, tools, and partners that drive profitable local growth.

Today, Stacey leads efforts to grow demand, elevate the customer experience, and reinforce the message that owners win when they own the plan, execute consistently, and play to win.

Stacey lives in Roswell, Georgia, with her husband, Rick, and their two active children, Will and Wesley. On weekends, you can usually find her in a hat on the sidelines or in the bleachers cheering on youth sports.